American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.
A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.
How will brands drive business strategy.
On 7 October 2016, Martin Roll gave a guest lecture to graduate students at EWHA Womans University in Seoul, South Korea, on “Building Global Asian Brands: Myth Or Reality?”.
Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.
Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.
