Martin Roll Will Deliver Keynote Speaks and Masterclasses at The Largest Brand Conference in India

Martin Roll will deliver keynote speaks and run masterclasses at the largest brand management conference in India organized by The Confederation of Indian Industry.

Martin Roll will speak about his global journey at FORUM+ (The Danish Marketing Association)

Martin Roll will speak about his global journey as a top global advisor at an exclusive event hosted by FORUM+ and The Danish Marketing Association in Copenhagen on 12 September 2023.

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Martin Roll Appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR)

Martin Roll was appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR) in June 2020.

Muji – The Global Strategy Behind The Japanese No-Brand Brand

In today’s marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism.

Giorgio Armani – The Iconic Global Fashion Brand

The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.

Identity Myths And Storytelling Are Keys To Building Iconic Brands

Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.

Martin Roll Teaching At The Academies By Harvard Student Agencies At Harvard University

Martin Roll will teach at The Academies by Harvard Student Agencies at Harvard University which offers intensive five-day academic enrichment programs for high-achieving students.

Martin Roll Will Publish New Management Book: Family Office Strategy

Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2023.

Martin Roll Mentors INSEAD Next Generation Family Business Students

Research from INSEAD Business School has demonstrated that approximately 70% of all companies are family-owned in one way or the other.

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.

Martin Roll as Keynote Speaker at Superson Symposium 2019

  Martin Roll was keynote speaker at the annual Superson Symposium held in Helsinki in October 2019.

Martin Roll Featured In Boardkarte Magazine: Transformation In The Digital Age

Martin Roll’s article on how business models and brands can transform successfully in the digital age was featured in German magazine Boardkarte in May 2019.

Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Air China – The Quintessential Chinese Brand

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.

Country Branding Strategies For Nations And Companies

The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.

Martin Roll Appointed Distinguished Fellow at INSEAD Business School

Martin Roll has been appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School from July 2018.

Martin Roll Teaches New MBA Presentation Skills Class At Nanyang Business School

Martin Roll has developed and will be teaching a new mandatory workshop as part of the MBA curriculum at Nanyang Business School in Singapore.

Martin Roll Featured In COMAG Magazine: Legacy Business As Heirloom

In June 2018, Martin Roll had his opinion piece on the secrets to successful family business strategy, family business succession and how family business leaders can lead with impact featured in business magazine COMAG.

Next Frontier For Luxury Brands

Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well-developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.

Martin Roll Co-Authored And Presented Google Report: A Peek Into Your Consumer’s Future

In April 2018, Martin Roll co-authored a consumer trends report for Google titled “A Peek Into Your Consumer’s Future”, together with Nicole Fall, the CEO and founder of Asian Consumer Intelligence, a trend forecasting, strategic planning and innovation consultancy.

The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

Martin Roll Speaks At Skolkovo About Building Global Russian Brands

Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.

Five Steps to Build a Strong Luxury Brand

One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.

Branding and Celebrity Endorsements

Nike is known around the world for being one of the most iconic brands.

Martin Roll Speaks At National University of Singapore On Global Asian Brands

Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.

Fiji Water – The Exotic Water Brand

There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.

Martin Roll Speaks On The CMO Show About Branding In Asia

Martin Roll was interviewed on The CMO Show on 14 December 2017.

AmorePacific – Korean Beauty Company Going Global

AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.

Samsung – The Global Asian Brand

Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.

Mastering Private Equity: Two New Books By Professor Claudia Zeisberger (INSEAD)

Martin Roll met with professor Claudia Zeisberger at the INSEAD Singapore Campus on 13 October 2017 for a casual discussion on global private equity and the role and prominence of family business across the global economic landscape.

Brand Building In India – Strategic Imperatives

India’s beauty and attractiveness lies in its complexity and diversity.

Net-A-Porter – Revolutionizing Global Fashion Retail

The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.

Martin Roll Featured in Vietnam Economic Times: Forging An Identity

Martin Roll’s column on ‘Forging An Identity’ was featured in the April 2017 edition of Vietnam Economic Times, an electronic publication that offers timely and authoritative news coupled with insight and opinion on business, finance and social issues in Vietnam.

Martin Roll Speaks At Edinburgh International Asia Conference (EIAC) 2017 On Global Branding

On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.

Martin Roll Believes Startups Can Help to Rebrand Russia

In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.

Martin Roll Speaks at INSEAD Global Luxury Forum 2016 on Digital Luxury Branding

In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.

Chief Strategy Officer – Evolution of A New Corporate Role

The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Ten Ways to Become A Great Mentor

A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.

5 Things Psychology Can Teach Marketing About Persuasion

Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

BritishIndia – Reliving The British Colonial Era Through Fashion

Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.

Chartered Accountants Sri Lanka Strategy Summit: 4 International Strategy Gurus

In July 2016, Sri Lanka’s corporate leaders had the opportunity to listen to four top international gurus on “Business Strategy” at the Strategy Summit organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka).

Brand Guardrails – How To Keep Successful Brands On Track

It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.

Aman – The Unbranded Asian Luxury Resort Brand

Amanresorts is one of the most iconic brands to have emerged from Asia.

Martin Roll Speaks At BI Norwegian Business School About Building Iconic Brands

Martin Roll delivered a keynote speak on 9 Feb 2016 at BI Norwegian Business School in Oslo, Norway about how to build an iconic brand.

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Martin Roll Thinks Asia-Pacific Brands Must Build Their Own Legacies

Asian products have never been more sought after than today.

How To Create Strong Brand Positioning

Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.

CMO & CEO: Evolving Relationship In The New Age Of Marketing

The role of the Chief Marketing Officer (CMO) continues to evolve as the marketing function becomes more strategic but also equally complex and challenging.

Managing Brand Equity – Best Global Practice Assessment

Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.

Brand Architecture: Key Drivers of Success

The importance of having a strategic vision and a clearly defined management process for brand architecture has increased significantly over the years.

Branding Is Building A Relation – It Takes Time

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.

The Huawei Brand Takes On The World

For CKGSB Knowledge, Martin Roll discusses Huawei’s rise as a regional company to a global leader taking on the world, particularly the United States.

Korean Wave Just The Start For Asian Brands

Martin Roll’s interview with The Diplomat (Australia): The Korean Wave is just the start for Asian brands as it led by Samsung has helped the Korean brands to globalize.

Challenges That Undermine Rebranding Efforts

Many potential challenges exist when a company tries to reinvent itself.

Why Innovate? The Modern Brand & Business Imperative

Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.

Who Should Innovate?

Organisations of all sizes, in all industries, in all parts of the world must innovate to achieve sustained competitive advantage.

Martin Roll’s interview with Forbes (Thailand)

Martin Roll was interviewed by Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.

Martin Roll’s interview with Manager Today (Taiwan)

Martin Roll was interviewed by Manager Today (Taiwan) about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands.

Martin Roll’s interview with Focus Taiwan

Martin Roll was interviewed by Focus Taiwan News Channel about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands.

Martin Roll’s interview with Financial Times (Sri Lanka)

Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands.

Asia’s Global Identity Challenge

Martin Roll’s interview with The Peak (Hong Kong): Martin Roll was interviewed about the future of Asian brands and what is required by Asian firms to build and sustain global brands.

Martin Roll’s exclusive interview on Korea Business Central

Martin Roll interviewed with Korea Business Central about the status of Korean brands and businesses, and what is next for Korea and Korean companies.