According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.
Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well-developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.
In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with information and continue to place increasing importance on brands.
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
Kering is one of the world’s largest luxury goods holding companies.
Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.
The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.
Martin Roll will be the opening keynote speaker at The INSEAD Global Luxury Forum 2018 to be held on 16 November 2018 at the Hotel Intercontinental Paris Le Grand in Paris.
Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.
One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.
Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.
On 23 May 2017, INSEAD conducted an Executive Luxury Workshop at the Arab Luxury World Conference in Dubai on the topic “Disruptive Innovation & Luxury: Ideas Implemented”.
In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.
In April 2017, Martin Roll was featured in the Russian news website, Report.
In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.
Amanresorts is one of the most iconic brands to have emerged from Asia.
Asian products have never been more sought after than today.
Martin Roll’s interview with The Diplomat (Australia): The Korean Wave is just the start for Asian brands as it led by Samsung has helped the Korean brands to globalize.
One of the biggest challenges for Asian companies apart from the prevailing trading mindset is the “Made In” tag in order for them to build and sustain strong brands.
Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.
The traditional retail industry and associated business models have gone through a significant phase of disruption.
How to Compete Globally, an opinion article written by Martin Roll, was featured in the November 2019 edition of Singapore Management University (SMU)’s bi-annual business magazine, Asian Management Insights.
In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.
There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.
The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.
Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.
The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.
Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.
Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make decisions based on purely personal desires and affiliations, living life in accordance with Maslow’s hierarchy of needs.
Globalization has had a tremendous impact on businesses in general.
Marketing thought has strongly advocated differentiation of products and services as a means of achieving competitive advantage.
From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.
With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.
Zara is one of the world’s most successful fashion retail brands – if not the most successful one.
The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.
In today’s marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism.
Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.
Martin Roll was invited to speak at the Thinkers50 European Business Forum from 25-26 September 2019 held in Odense, Denmark.
Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.
Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.
The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.
Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise.
The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.
The Shangri-La brand began in 1971 with its first hotel in Singapore.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.
Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.
Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world.
Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.
For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.
The primary objective of boardrooms is to build and sustain shareholder value over the long-term.
