The Secret of Zara’s Success: A Culture of Customer Co-creation
Zara is one of the world’s most successful fashion retail brands – if not the most successful one. With its dramatic introduction of the concept of “fast fashion” retail since it was founded in 1975 in Spain, Zara aspires to create responsible passion for fashion amongst a broad spectrum of consumers, spread across different cultures … Continue reading The Secret of Zara’s Success: A Culture of Customer Co-creation
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