Muji – The Global Strategy Behind The Japanese No-Brand Brand

In today‚Äôs marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism. Founded in 1980, Muji is a global Japanese retail company selling a wide variety of household consumer items, furniture, clothing, and food products. Muji is most well-known for its philosophy of functional, quality design with a Japanese minimalistic aesthetic, offered … Continue reading Muji – The Global Strategy Behind The Japanese No-Brand Brand