Martin Roll
Business & Brand Strategist


Martin Roll is a world-renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.

Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies – including many corporations in Asia and family-owned firms. He brings with him more than 25 years of management experience.

He is very experienced in engaging and advising clients at all management levels, from business owners and C-suite leaders to functional staff across multiple industries and cultures.

Martin Roll has served as Senior Advisor to McKinsey & Company.

He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He also teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other leading global business schools. He is also an Associate Fellow at The Institute on Asian Consumer Insight (ACI).

Martin Roll is Advisory Council member at Welspun Group (Mumbai), a Board of Director at ORLO Watches (Copenhagen) and a Senior Advisor to Cocoon Capital (Singapore).

Martin Roll is the author of the global bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. Asian Brand Strategy was named “Best Global Business Book” by Strategy+Business magazine. Asian Brand Strategy was published in a revised and updated version in 2015.

He is a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media.

Martin Roll holds an MBA from INSEAD.

Management specialties: Leadership, Strategy, Innovation, Change & Transformations, Digital Transformation, Business Family Transformation & Transition, Business Coaching, C-level Mentoring, Business Consulting, Asia & Emerging Markets.


Our global clients seek the advice, mentoring and guidance of Martin Roll Company because they aspire to change, enhance their competiveness, perform better, build capabilities and adjust their direction – either radically or gradually. Therefore, we strive to provide thought-leadership to our clients within our areas of expertise and capabilities to help them successfully drive their transformation.

Martin Roll Company provides thought leadership to help clients and other stakeholders stay focused with a long-term view despite growing pressure on short-term performance to remain competitive. A long-term focus is what allows clients to respond effectively to numerous short-term challenges. Striking the right balance is what enables our clients to become enduring, leading global enterprises.

We believe that agility, resilience and dynamism are key successful traits of the most successful global companies. Therefore, Martin Roll Company aspires to provide thought leadership to our global clients, which enables them to become bold, daring and different.


Martin Roll Company has wide knowledge and experience within a broad range of management issues and industries. The company engages with businesses, government and associations all over the world.

The following list provides an overview of some of the industries where Martin Roll Company has experience and where we have had or do have current client engagements:

  • Ad agencies
  • Aircraft manufacturers
  • Airlines
  • Batteries
  • Capital fund
  • Chemicals
  • Coffee retail
  • Confectionary
  • Conglomerate
  • Construction materials
  • Consumer electronics
  • Cosmetics
  • Executive search
  • Fashion accessories
  • Fashion lifestyle
  • Fashion textiles
  • Fast food
  • Financial/banks
  • Food
  • Food processing technology
  • Food retail
  • Furniture
  • Government
  • Health & beauty retail
  • Industry associations
  • IT services
  • Kitchen appliances
  • Law firms
  • Market research
  • Media conglomerate
  • Mobile phones
  • NGO
  • Packaging
  • Pharmaceuticals
  • Private banking
  • Private equity
  • Professional services
  • Retail
  • Security technology
  • Shoes
  • Social media intelligence
  • Sovereign funds
  • Sports
  • Sports apparel
  • Tax-free
  • Telco
  • Tourism & Hospitality
  • Toys
  • TV Shopping
  • Wine

Advisory Boards


Martin Roll is currently serving on the following global boards, advisory boards & councils:

Welspun Group (India)
Welspun Group is one of India’s fastest growing conglomerates, a US$ 2.3 billion company and CAGR of 30% over the last decade. Welspun is a fully integrated player within the Pipes, Plates & Coils and Home Textiles sector with a presence other business verticals such as Steel, Infrastructure and Energy.

ORLO Watches (Denmark)
Founded in 2016 in Copenhagen, ORLO was created with a mission to create high quality watches with clear and strong design aesthetics. Steeped in timeless mid-century modern Scandinavian design principles, each and every ORLO watch is simple, minimal, functional and beautifully versatile. These design principles are adhered to in the conceptualization and innovation of all ORLO watches.

GreenWave Systems (United States)
GreenWave Systems empowers consumers to achieve the smart connected lifestyle by delivering personalized information and entertainment, enhanced comfort and savings. The company’s Home2Cloud platform is highly secure and scalable allowing its service provider partners to confidently leverage the broad capabilities of Internet of Things and Machine-to-Machine communications to create their own value-added managed services. In addition, GreenWave offers its own award-winning services including Connected Lighting, Home Monitoring and Energy Management. Based in Irvine, California, with offices in Denmark and Singapore.