Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
Zara is one of the world’s most successful fashion retail brands – if not the most successful one.
The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.
Kering is one of the world’s largest luxury goods holding companies.
In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.
A highly relevant and discussed topic in the domain of branding is the importance of maintaining consistency for brands in marketplaces characterized by diverse cultures, increasingly empowered customers and ever changing trends and customer preferences.
A brand is created out of thousands of experiences with products, services and systems created by people.
Brands play an important role in modern society – a role which cannot be denied in scope and scale.
One of the biggest implications of globalization for companies seeking to expand to foreign shores is the task of balancing standardization with customization.
Apple Computers, Starbucks Coffee, Virgin Group, L’Oreal, Louis Vuitton, Nike, Singapore Airlines, Banyan Tree and Samsung are among some of the most successful brands in the world.
Global companies face a constant need to grow.
So much of a brand’s future success now depends on how they manage the mobile, social and digital revolution.
Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.
In the last ten to fifteen years, a new paradigm of global business has emerged.
For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.
Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.
One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.