Strategy

Jul 2017

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Jun 2017

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

Mar 2017

The Asian Beauty Industry – New Challenges and Opportunities

The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.

Dec 2016

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

Oct 2016

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Jul 2016

Technology And Fashion – A Disruptive Combination

The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.

Jun 2015

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

Apr 2015

Brand Architecture – Strategic Imperatives for M&A

In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.

Mar 2015

Sony – The Battle To Stay Relevant

A highly relevant and discussed topic in the domain of branding is the importance of maintaining consistency for brands in marketplaces characterized by diverse cultures, increasingly empowered customers and ever changing trends and customer preferences.

Apr 2014

Human resource strategies for a brand-driven organisation

A brand is created out of thousands of experiences with products, services and systems created by people.

Apr 2014

Crisis leadership: Toyota and General Motors brand lessons

Brands play an important role in modern society – a role which cannot be denied in scope and scale.

Mar 2014

Branding And Culture – The Strategic Winning Combination

One of the biggest implications of globalization for companies seeking to expand to foreign shores is the task of balancing standardization with customization.

Mar 2014

Market Orientation – The essential foundation for strong brands

Apple Computers, Starbucks Coffee, Virgin Group, L’Oreal, Louis Vuitton, Nike, Singapore Airlines, Banyan Tree and Samsung are among some of the most successful brands in the world.

Mar 2014

Brand globalization – Strategy pitfalls to avoid

Global companies face a constant need to grow.

Mar 2014

How Boardrooms Must React To A World Of Devices, Data & Social Media

So much of a brand’s future success now depends on how they manage the mobile, social and digital revolution.

Mar 2014

Why Innovate? The Modern Brand & Business Imperative

Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.

Mar 2014

New Strategies For A Changing Global Landscape

In the last ten to fifteen years, a new paradigm of global business has emerged.

Feb 2014

The Role of M&A in Brand Building

For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.

Feb 2014

Reasons why most mergers destroy shareholder value

Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.

Feb 2013

Five Steps to Build a Strong Luxury Brand

One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.

Jan 2013

When to kill a brand

Brands are strategic assets of companies.