The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.
The traditional retail industry and associated business models have gone through a significant phase of disruption.
Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.
The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.
Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.
In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with information and continue to place increasing importance on brands.
The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.