Asia

Jun 2017

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

There are over 350 million luxury consumers in the world, according to a 2015 study by global management consultancy Bain & Company.

Apr 2017

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Apr 2017

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.

Feb 2017

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Nov 2016

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

The face of business in Asia is changing faster than one can blink one’s eyes.

Jun 2016

Hello Kitty – The Iconic Japanese Brand

Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.

Jun 2016

Aman – The Unbranded Asian Luxury Resort Brand

Amanresorts is one of the most iconic brands to have emerged from Asia.

Jan 2015

Jim Thompson – The Asian Silk Brand

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.

Nov 2014

Banyan Tree – Branded Paradise From Asia

From an early start in 1992, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

Jul 2014

Transforming The View On Asian Consumer Psychology

Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make decisions based on purely personal desires and affiliations, living life in accordance with Maslow’s hierarchy of needs.

May 2014

Branding – The Strongest Value Driver for Asia

Branding drives shareholder value.

Apr 2014

Unleashing The Asian Brand Potential

In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.

Apr 2014

Brands – Be true to the Asian roots

Some Asian brands are becoming successful well beyond Asia.

Feb 2014

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Feb 2014

Next Frontier For Luxury Brands

Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.

Strong Profitable Brands And Emerging Markets

One of the biggest challenges for Asian companies apart from the prevailing trading mindset is the “Made In” tag in order for them to build and sustain strong brands.