The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Secret of Zara’s Success: A Culture of Customer Co-creation

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Identity Myths And Storytelling Are Keys To Building Iconic Brands

The Essential Features of a Global Asian Brand

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

Leadership In The 21st Century

Brands, CEOs and Strategy

Leadership and Branding – The Role of the CEO

Air China – The Quintessential Chinese Brand

The Chief Marketing Officer – A New Boardroom & Strategy Role

Branding and Celebrity Endorsements

Strong Brands Are Business Drivers

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

Who Should Innovate?

The Secret to Starbucks’ Brand Success

The Secret of Zara’s Success: A Culture of Customer Co-creation

Singapore Airlines – An Excellent, Iconic Asian Brand

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

Shiseido – The Iconic Asian Cosmetics And Skincare Brand