Chinese Luxury Consumers – Trends and Challenges for Luxury Brands
There are over 350 million luxury consumers in the world, according to a 2015 study by global management consultancy Bain & Company.
There are over 350 million luxury consumers in the world, according to a 2015 study by global management consultancy Bain & Company.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.