The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.

Strong Potential To Build Global South African Brands: Strategy And Road Map

South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Shangri-La Hotels and Resorts – Bringing Asian Hospitality To The World

Strong Potential To Build Global South African Brands: Strategy And Road Map

Forever 21 – Fast Fashion Retail Brand With An Edge

Fiji Water – The Exotic Water Brand

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Next Generation Leadership: How To Enhance Performance

Chief Strategy Officer – Evolution of A New Corporate Role

The Chief Marketing Officer – A New Boardroom & Strategy Role

Branding and Celebrity Endorsements

Samsung – The Global Asian Brand

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

Who Should Innovate?

Strong Brands Are Business Drivers

The Secret of Zara’s Success: A Culture of Customer Co-creation

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Five Steps to Build a Strong Luxury Brand

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Jim Thompson – The Asian Silk Brand

Banyan Tree – Branded Paradise From Asia