Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

The Essential Features of a Global Asian Brand

With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.

The Secret of Zara’s Success: A Culture of Customer Co-creation

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

The Essential Features of a Global Asian Brand

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

Country Branding Strategies For Nations And Companies

Leadership In The 21st Century

Brands, CEOs and Strategy

Leadership and Branding – The Role of the CEO

Air China – The Quintessential Chinese Brand

The Chief Marketing Officer – A New Boardroom & Strategy Role

Branding and Celebrity Endorsements

Strong Brands Are Business Drivers

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

Who Should Innovate?

Singapore Airlines – An Excellent, Iconic Asian Brand

The Secret of Zara’s Success: A Culture of Customer Co-creation

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Brands – Be True To The Asian Roots

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand