Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Leadership and Branding – The Role of the CEO

In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Shangri-La Hotels and Resorts – Bringing Asian Hospitality To The World

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

Country Branding Strategies For Nations And Companies

Strong Potential To Build Global South African Brands: Strategy And Road Map

Brands, CEOs and Strategy

Leadership and Branding – The Role of the CEO

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Air China – The Quintessential Chinese Brand

The Chief Marketing Officer – A New Boardroom & Strategy Role

Branding and Celebrity Endorsements

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

Who Should Innovate?

Strong Brands Are Business Drivers

Singapore Airlines – An Excellent, Iconic Asian Brand

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Brands – Be True To The Asian Roots

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand