The Secret to Starbucks’ Brand Success
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.
Family firms account for 70% of the global GDP and 60% of global employment according to a recent study by INSEAD Business School.
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.