Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Identity Myths And Storytelling Are Keys To Building Iconic Brands

Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Secret of Zara’s Success: A Culture of Customer Co-creation

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Identity Myths And Storytelling Are Keys To Building Iconic Brands

The Essential Features of a Global Asian Brand

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

Leadership In The 21st Century

Brands, CEOs and Strategy

Leadership and Branding – The Role of the CEO

Air China – The Quintessential Chinese Brand

The Chief Marketing Officer – A New Boardroom & Strategy Role

Branding and Celebrity Endorsements

Strong Brands Are Business Drivers

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

Who Should Innovate?

The Secret of Zara’s Success: A Culture of Customer Co-creation

Singapore Airlines – An Excellent, Iconic Asian Brand

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Brands – Be True To The Asian Roots