The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Secret of Zara’s Success: A Culture of Customer Co-creation

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Giorgio Armani – The Iconic Global Fashion Brand

Identity Myths And Storytelling Are Keys To Building Iconic Brands

The Essential Features of a Global Asian Brand

Leadership In The 21st Century

Brands, CEOs and Strategy

Leadership and Branding – The Role of the CEO

Retail Branding In The New Digital Age

Air China – The Quintessential Chinese Brand

The Chief Marketing Officer – A New Boardroom & Strategy Role

Strong Brands Are Business Drivers

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

Who Should Innovate?

The Secret to Starbucks’ Brand Success

Singapore Airlines – An Excellent, Iconic Asian Brand

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands