Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Secret of Zara’s Success: A Culture of Customer Co-creation

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Giorgio Armani – The Iconic Global Fashion Brand

Identity Myths And Storytelling Are Keys To Building Iconic Brands

The Essential Features of a Global Asian Brand

Leadership In The 21st Century

Brands, CEOs and Strategy

Leadership and Branding – The Role of the CEO

Retail Branding In The New Digital Age

Air China – The Quintessential Chinese Brand

The Chief Marketing Officer – A New Boardroom & Strategy Role

Strong Brands Are Business Drivers

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

Who Should Innovate?

The Secret to Starbucks’ Brand Success

Strategy And Succession in Family Business – Charting The Future

Singapore Airlines – An Excellent, Iconic Asian Brand

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand