The Secret to Starbucks’ Brand Success
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
There are over 350 million luxury consumers in the world, according to a 2015 study by global management consultancy Bain & Company.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.