The Essential Features of a Global Asian Brand
With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.
With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.
The 21st century has been characterized by constant change and disruption.
Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.