Shangri-La Hotels and Resorts – Bringing Asian Hospitality To The World
The Shangri-La brand began in 1971 with its first hotel in Singapore.
The Shangri-La brand began in 1971 with its first hotel in Singapore.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
There are over 350 million luxury consumers in the world, according to a 2015 study by global management consultancy Bain & Company.
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.