Martin Roll
Business & Brand Strategist


Martin Roll delivers the combined value of an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and global family-owned businesses on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses in a hyper connected and fast-paced, digitalized world.

He is the founder and CEO of Martin Roll Company, and brings with him more than 25 years of C-suite counselling experience.

Martin Roll is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and diverse cultures. He is an advisor to several global boards and prominent business families.

He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. Martin Roll is in constant demand at some of the most influential business conferences worldwide.

He teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD, ESSEC and other leading global business schools. Martin Roll has served as Senior Advisor to McKinsey & Company.

Martin Roll is a member of the global Advisory Council of Welspun Group (Mumbai) and Senior Advisor to Cocoon Capital (Singapore).

He is a Distinguished Fellow and an Entrepreneur-in-Residence at INSEAD Business School.

Martin Roll is a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media. Martin Roll holds an MBA from INSEAD.

Martin Roll is the author of global bestseller “Asian Brand Strategy” (2015), a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. “Asian Brand Strategy” was named “Best Global Business Book” by Strategy+Business magazine. He is co-author of “The Future of Branding” (2016), and is writing two new books on leadership (2018) and Family Business Strategy (2019/20).

Martin Roll has lived in Asia for two decades and serve clients on all continents.

Management specialties: Leadership, Strategy, Change & Transformations, Digital Transformation, Innovation, Branding & Marketing, Business Family Transformation & Transition, Business Coaching, C-level Mentoring, Business Consulting, China, Asia & Emerging Markets.