The fast changing business landscape has made strong brands highly crucial to a company’s success.
The primary objective of boardrooms is to build and sustain shareholder value over the long-term.
Organisations of all sizes, in all industries, in all parts of the world must innovate to achieve sustained competitive advantage.
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Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.