NEW RELEASE

Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2019. The book will contain strategic frameworks, hands-on cases and concrete examples on how to successfully create and execute strategies, and lead family businesses with impact over the long-term.

STRATEGY

A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands. The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential.

BRANDING

A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands. The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential.

INSIGHTS

Martin Roll is a business columnist, proliferate management writer and a regular commentator in global business media. Read his latest insights on strategy, leadership, transformation, China, Asia, branding and marketing.