Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2024. The book will contain strategic frameworks, hands-on cases and concrete examples on how to successfully create and execute strategies, and lead family businesses with impact over the long-term.
Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2024. The book will contain strategic frameworks, hands-on cases and concrete examples on how to develop and implement a family office strategy across multi-generational family members and stakeholders.
The Future of Branding book examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. The book is co-written by Martin Roll and other top global brand management academics from leading global academic institutions.