No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.
The primary objective of boardrooms is to build and sustain shareholder value over the long-term.
Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.
It is quite clear that this is going to be Asia’s century.
Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.