Customer-centric and Consumer-driven Brands

With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.

How Boardrooms Must React To A World Of Devices, Data & Social Media

So much of a brand’s future success now depends on how they manage the mobile, social and digital revolution.

Designing The Ideal Customer Insights System

I was recently asked how much of a brand’s success now depends on how they gather and use information and what I thought the best overall customer insights system would look like.