Family businesses have long been the backbone of global economies, spanning multiple generations and industries.
Family firms account for a majority of global companies, they provide 70% of the global GDP and 60% of global employment.
Family firms account for 70% of the global GDP and 60% of global employment according to a recent study by INSEAD Business School.
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.
