Brand Architecture: Key Drivers of Success

The importance of having a strategic vision and a clearly defined management process for brand architecture has increased significantly over the years.

Branding And Culture – The Strategic Winning Combination

One of the biggest implications of globalization for companies seeking to expand to foreign shores is the task of balancing standardization with customization.

The Role of M&A in Brand Building

For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.

When To Kill A Brand

Brands are strategic assets of companies.