Zara is one of the world’s most successful fashion retail brands – if not the most successful one.
Globalization has had a tremendous impact on businesses in general.
One of the biggest implications of globalization for companies seeking to expand to foreign shores is the task of balancing standardization with customization.
Global companies face a constant need to grow.
One of the biggest challenges for Asian companies apart from the prevailing trading mindset is the “Made In” tag in order for them to build and sustain strong brands.