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About
About Martin Roll
Thought Leadership
Expertise
Advisory Boards
Services
Consulting & Advisory
Speaking & Training
Facilitation & Mentoring
Family Business
Testimonials
Insights
Books
Family Business Strategy
Family Office Strategy
Asian Brand Strategy
The Future of Branding
News
Media
Media Coverage
Media Centre
Brand Glossary
Contact
What Is Rebranding? It Is Probably Not What You Think It Is
Commoditization and replication have always been a fact of competitive markets.
