Month: December 2018

Dec 2018

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand

Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.

Dec 2018

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.

Dec 2018

Country Branding Strategies For Nations And Companies

The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.

Dec 2018

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.