Month: October 2020

Oct 2020

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Oct 2020

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.