The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.
Prada was built on an argument.
Giorgio Armani spent 50 years refusing to sell.
Uniqlo has become one of the largest clothing brands in the world by refusing to behave like a fashion company.
Zara became the flagship of the world’s largest fashion retailer by getting the latest styles to customers faster than anyone else, at prices most could afford.
Banyan Group has spent three decades proving that an independent, family-controlled brand from Asia can grow to global scale without being absorbed by one of the giants.
Aman is one of the most iconic brands to have emerged from Asia.
