Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.
Some Asian brands are becoming successful well beyond Asia.
The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.
Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.
