The Essential Features of a Global Asian Brand

With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.

Martin Roll Speaks At Thinkers50 On Winning in The New World – Journey from Europe to Asia

Martin Roll was invited to speak at the Thinkers50 European Business Forum from 25-26 September 2019 held in Odense, Denmark.

Air China – The Quintessential Chinese Brand

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.

Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.

Martin Roll Featured In China Daily Asia: Brand New Day

Martin Roll was featured in a recent interview with China Daily Asia about the rise and potential of Chinese companies in the publication’s July 2-8 2018 edition.

Huawei – Transforming A Chinese Technology Business To A Global Brand

Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.

Martin Roll Speaks On The CMO Show About Branding In Asia

Martin Roll was interviewed on The CMO Show on 14 December 2017.

Alibaba – The Chinese Brand Leading Disruptive Innovation

The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.

Martin Roll Speaks On “Darlings & Dragons: How China & Asia Reshape The Global World”

Martin Roll was invited by the President of BI Norwegian Business School in Oslo (Norway) to speak on “Darlings & Dragons: How China & Asia Reshape The Global World” on Thursday 26 October 2017.

Shangri-La Hotels and Resorts – Bringing Asian Hospitality To The World

The Shangri-La brand began in 1971 with its first hotel in Singapore.

Branding Is Building A Relation – It Takes Time

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.

Martin Roll on Building Strong Chinese Brands

For CKGSB Knowledge, Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands.

The Huawei Brand Takes On The World

For CKGSB Knowledge, Martin Roll discusses Huawei’s rise as a regional company to a global leader taking on the world, particularly the United States.

How Chinese Companies Can Develop Global Brands

China leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest.