Month: January 2018

Jan 2018

Martin Roll Featured In CMO.com: Customers Belong In The Centre Of Asia Pacific Brand Strategies

Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.

Jan 2018

Fiji Water – The Exotic Water Brand

There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.

Jan 2018

Jim Thompson – The Asian Silk Brand

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.

Jan 2018

Martin Roll Appointed Entrepreneur-In-Residence at INSEAD Business School

In January 2018, Martin Roll has been appointed an Entrepreneur-in-Residence at INSEAD Business School.

Jan 2018

Banyan Tree – Branded Paradise From Asia

From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

Jan 2018

Martin Roll Featured In BBC News: The Enduring Power Of The Princes Of K-Pop

It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.

Jan 2018

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.

Jan 2018

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Jan 2018

Martin Roll Speaks On The CMO Show About Branding In Asia

Martin Roll was interviewed on The CMO Show on 14 December 2017.