Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.
There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.
The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.
In January 2018, Martin Roll has been appointed an Entrepreneur-in-Residence at INSEAD Business School.
It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.
Martin Roll was interviewed on The CMO Show on 14 December 2017.
