Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.
There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.
The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.
In January 2018, Martin Roll has been appointed an Entrepreneur-in-Residence at INSEAD Business School.
From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.
It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.
Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.
The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.