Martin Roll’s column with Forbes Thailand (Thai)

Martin Roll wrote an insights column for Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands. Only a few businesses from Thailand have built global brands but the potential is enormous if Thai business owners, CEOs and executives step up to the challenge using a strategic and systematic approach.

Media link: This insights column appeared in Forbes Thailand in March 2014 (in Thai) – download the Martin Roll – Insights Column – Forbes Thailand (Thai) – March 2014