Martin Roll Will Deliver Keynote Speaks and Masterclasses at The Largest Brand Conference in India

Martin Roll will deliver keynote speaks and run masterclasses at the largest brand management conference in India organized by The Confederation of Indian Industry.

Martin Roll Featured In Interview With Business Day (Nigeria) about African Family Business

Martin Roll was featured in an exclusive interview with Business Day leading up to the Family Business Summit in Lagos (Nigeria) themed “Built to Last: Building a Multi-Generational Business in an Age of Volatility”.

Martin Roll As Conference Host and Moderator of The Nordic LP Forum at TechBBQ 2023

TechBBQ is introducing a new initiative: The Nordic LP Forum 2023 with Martin Roll as conference host and moderator TechBBQ is back, bigger and better than ever.

Martin Roll Featured In Interview With TechBBQ GRILLED

Martin Roll was featured in an exclusive interview with TechBBQ Grilled leading up to The Nordic LP Forum in Copenhagen on 12 September 2023.

Martin Roll Teaches Family Business Network (FBN) Webinar on Succession and NextGen

Martin Roll will teach an exclusive webinar at The Family Business Network (FBN) on 19 September 2023.

Martin Roll will speak about his global journey at FORUM+ (The Danish Marketing Association)

Martin Roll will speak about his global journey as a top global advisor at an exclusive event hosted by FORUM+ and The Danish Marketing Association in Copenhagen on 12 September 2023.

What is The Purpose And Value of a Family Office? A Global Overview

In today’s fast-paced world, wealthy individuals and business families face a myriad of challenges when it comes to managing their businesses, assets, finances, heritage and legacy.

Fit for Generations: The Essentials of Successful Family Business Strategy

Family firms account for a majority of global companies, they provide 70% of the global GDP and 60% of global employment.

Strategy And Succession in Family Business – Charting The Future

Family firms account for 70% of the global GDP and 60% of global employment according to a recent study by INSEAD Business School.

Banyan Tree – Branded Paradise From Asia

From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Martin Roll Appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR)

Martin Roll was appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR) in June 2020.

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

Giorgio Armani – The Iconic Global Fashion Brand

The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.

Martin Roll Teaching At The Academies By Harvard Student Agencies At Harvard University

Martin Roll will teach at The Academies by Harvard Student Agencies at Harvard University which offers intensive five-day academic enrichment programs for high-achieving students.

Martin Roll Will Publish New Management Book: Family Office Strategy

Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2023.

Martin Roll Mentors INSEAD Next Generation Family Business Students

Research from INSEAD Business School has demonstrated that approximately 70% of all companies are family-owned in one way or the other.

Martin Roll Teaching Family Business Strategy at INSEAD Executive Workshops

Martin Roll is faculty and teach Family Business Strategy in the newly created INSEAD Executive Workshop “How to Successfully Work with Family Firms”.

Martin Roll Teaches Family Business Strategy at IE Business School

Martin Roll provided a guest lecture to the MBA class at IE Business School on 13 November 2019 in Madrid, Spain, on the topic of Family Business Strategy.

Leadership In The 21st Century

The 21st century has been characterized by constant change and disruption.

Strong Brands Are Business Drivers

The fast changing business landscape has made strong brands highly crucial to a company’s success.

Martin Roll as Keynote Speaker at Superson Symposium 2019

  Martin Roll was keynote speaker at the annual Superson Symposium held in Helsinki in October 2019.

Martin Roll Will Publish New Management Book: Family Business Strategy

Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2023.

Martin Roll Spoke At Thinkers50 Pre-Events About Family Business Strategy

Prior to the Thinkers50 event in September 2019 in Denmark, Martin Roll spoke at a series of pre-events in Odense and Kolding on 27 August 2019 with keynote speaks about Family Business Strategy.

Martin Roll Appointed Senior Advisor to Superson

Martin Roll was appointed as Senior Advisor to leading Finnish marketing communications agency Superson in May 2019.

Martin Roll Featured In Boardkarte Magazine: Transformation In The Digital Age

Martin Roll’s article on how business models and brands can transform successfully in the digital age was featured in German magazine Boardkarte in May 2019.

Martin Roll Provided Keynote Speak and Interview At IP Quorum In Russia

Martin Roll was invited to present a keynote speak at the IP Quorum 2019, held from 10-12 April 2019 in Kaliningrad, Svetlogorsk, Russia.

Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Leadership and Branding – The Role of the CEO

In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.

Air China – The Quintessential Chinese Brand

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.

Country Branding Strategies For Nations And Companies

The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Martin Roll Moderates Panel Discussion For Google – The Role Of Consumer Insights

In November 2018, Martin Roll moderated a panel discussion of industry experts including Google Asia Pacific’s CMO Simon Kahn, Asian Consumer Intelligence founder Nicole Fall, Ipsos’ chief commercial officer Arnaud Frade, and Google Asia Pacific’s Stuart Pike.

Martin Roll Featured In INSEAD Newsletter: Role Of A Distinguished Fellow

Martin Roll was appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School in July 2018.

Martin Roll Was Master Of Ceremony For The Women’s Forum Singapore 2018

The first ever Women’s Forum Singapore 2018 was held at the Raffles City Convention Centre in Singapore from 12-14 September 2018.

Martin Roll as Keynote Speaker at The Maldives Branding & Leadership Symposium 2018

Martin Roll will be presenting a keynote address at the Maldives Branding & Leadership Symposium 2018 as well as providing a keynote address and an executive workshop at the Ember Blu Exchange 2018.

Martin Roll Appointed Distinguished Fellow at INSEAD Business School

Martin Roll has been appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School from July 2018.

Martin Roll as Keynote Speaker at The INSEAD Global Luxury Forum 2018

Martin Roll will be the opening keynote speaker at The INSEAD Global Luxury Forum 2018 to be held on 16 November 2018 at the Hotel Intercontinental Paris Le Grand in Paris.

Martin Roll As Conference Chair of Women’s Forum 2018 in Singapore

Martin Roll will be the conference chair and the master of ceremony of the Women’s Forum Singapore 2018, to be held at the Raffles City Convention Centre in Singapore from 12-14 September 2018.

Martin Roll Teaches New MBA Presentation Skills Class At Nanyang Business School

Martin Roll has developed and will be teaching a new mandatory workshop as part of the MBA curriculum at Nanyang Business School in Singapore.

Martin Roll Featured In China Daily Asia: Brand New Day

Martin Roll was featured in a recent interview with China Daily Asia about the rise and potential of Chinese companies in the publication’s July 2-8 2018 edition.

Strong Potential To Build Global South African Brands: Strategy And Road Map

South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.

The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

Forever 21 – Fast Fashion Retail Brand With An Edge

Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics.

Five Steps to Build a Strong Luxury Brand

One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.

Martin Roll Speaks At National University of Singapore On Global Asian Brands

Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.

Martin Roll Featured In CMO.com: Customers Belong In The Centre Of Asia Pacific Brand Strategies

Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.

Jim Thompson – The Asian Silk Brand

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.

Martin Roll Appointed Entrepreneur-In-Residence at INSEAD Business School

In January 2018, Martin Roll has been appointed an Entrepreneur-in-Residence at INSEAD Business School.

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Management is not leadership.

Alibaba – The Chinese Brand Leading Disruptive Innovation

The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.

Martin Roll Speaks On “Darlings & Dragons: How China & Asia Reshape The Global World”

Martin Roll was invited by the President of BI Norwegian Business School in Oslo (Norway) to speak on “Darlings & Dragons: How China & Asia Reshape The Global World” on Thursday 26 October 2017.

Unleashing The Asian Brand Potential

In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.

Branding Beyond The CEO – The Role of The Organization

All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.

Martin Roll Featured in Ekonomist Magazine: Best Practices in Global Brand Management

In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.

Next Generation Leadership: How To Enhance Performance

Next generation leadership is about leading in the most turbulent of times, and successful next generation leaders will be masters of change and resilience.

Martin Roll Speaks At Turkish Exporters Assembly Meeting in Istanbul (May 2017)

On 26 May 2017, Martin Roll spoke at the Turkish Exporters Assembly meeting in Istanbul on “The 10 steps To Build Iconic Brands And The Next Drivers For Brand Turkey”.

Martin Roll Speaks at The Arab Luxury World Conference (Dubai 2017)

Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.

Martin Roll Featured in Vietnam Economic Times: Forging An Identity

Martin Roll’s column on ‘Forging An Identity’ was featured in the April 2017 edition of Vietnam Economic Times, an electronic publication that offers timely and authoritative news coupled with insight and opinion on business, finance and social issues in Vietnam.

Martin Roll Will Provide Keynote and Moderate Panels (Startup Village 6-7 June 2017)

Martin Roll will provide a keynote speak and moderate executive panels at the forthcoming Start-Up Village 2017 (6-7 June in Moscow).

Chief Strategy Officer – Evolution of A New Corporate Role

The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Ten Ways to Become A Great Mentor

A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

BritishIndia – Reliving The British Colonial Era Through Fashion

Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.

Technology And Fashion – A Disruptive Combination

The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.

Brand Guardrails – How To Keep Successful Brands On Track

It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.

Aman – The Unbranded Asian Luxury Resort Brand

Amanresorts is one of the most iconic brands to have emerged from Asia.

Strategy: Promoting Asian Names

Martin Roll was featured in China Daily Asia Weekly in March 2016.

Martin Roll Speaks At BI Norwegian Business School About Building Iconic Brands

Martin Roll delivered a keynote speak on 9 Feb 2016 at BI Norwegian Business School in Oslo, Norway about how to build an iconic brand.

Martin Roll Featured In Interview With Branding In Asia

Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.

Martin Roll – A Global Journey With A Difference

Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world.

Managing Brand Equity – Best Global Practice Assessment

Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.

Boardroom Structure – Brand Consciousness And Diversity Are Key

No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.

Branding Is Building A Relation – It Takes Time

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.

Leading Effectively Across Generations

Great leaders are defined by their ability to unite groups of unique individuals around a common vision.

Versatility Is The Key To Effective Leadership

In a world where everyone is unique, there is no one-size-fits-all leadership strategy.

Martin Roll hosts Q&A session with Pierluigi Collina – World famous football referee

Martin Roll was moderating Q&A and plenary session with Pierluigi Collina at the “SIM 50th Anniversary Learning Series – Transformations” hosted by Singapore Institute of Management at SingTel on Friday 4 April 2014.

Human Resource Strategies For A Brand-Driven Organisation

A brand is created out of thousands of experiences with products, services and systems created by people.

Cross-Cultural Branding And Leadership

Globalization has had a tremendous impact on businesses in general.

Crisis leadership: Toyota and General Motors brand lessons

Brands play an important role in modern society – a role which cannot be denied in scope and scale.

Market Orientation – The essential foundation for strong brands

Apple Computers, Starbucks Coffee, Virgin Group, L’Oreal, Louis Vuitton, Nike, Singapore Airlines, Banyan Tree and Samsung are among some of the most successful brands in the world.

Martin Roll’s column with Forbes Thailand (Thai)

Martin Roll wrote an insights column for Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.

Martin Roll hosts Q&A session with AirAsia X CEO Azran Osman Rani

Martin Roll was moderating Q&A and plenary session with AirAsia X CEO Azran Osman Rani at the 50th Anniversary Learning & Transformation Series hosted by Singapore Institute of Management at the Singapore National Library on 28 Feb 2014.

Who Should Innovate?

Organisations of all sizes, in all industries, in all parts of the world must innovate to achieve sustained competitive advantage.

Asian Brand Strategy: A New Paradigm For Boardrooms

The face of business in Asia is changing faster than one can blink one’s eyes.

The Role of M&A in Brand Building

For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.

Apple Without Jobs – Future of A Global, Iconic Brand

What makes companies successful? How can companies achieve success that can be sustained across markets, customer segments and in the face of increasing competition? But most importantly, how can companies strategically leverage its resources, skills and competencies to effectively create a competitive advantage that can be sustained over long periods of time? These questions are.

Brands as Value Drivers

Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.

Creating The Next Asian Global Name

Martin Roll’s interview with China Daily: With better quality products, improved supply chains and rising demand, Chinese and Asian corporations are increasingly making their way onto the global corporate stage.

Martin Roll’s interview with Forbes (Thailand)

Martin Roll was interviewed by Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.

Martin Roll Speaks At Taiwan International Branding Forum 2013 On “Globalizing Taiwan Brands”

In July 2013, Martin Roll spoke at the Taiwan International Branding Forum, an annual two-day forum that is organized to enable Taiwan in building up its local products and companies into globally recognized brands.

Asian Brands 2.0: The Next Wave of Global Asian Brands

Martin Roll was hosted by Asia Society Northern California in San Francisco for a program named “Asian Brands 2.

Martin Roll’s interview with Money Today (Korea)

Martin Roll was interviewed by Money Today (Korea) about the future of Korean brands and what is required by Korean firms to build and sustain global brands.

Martin Roll’s Interview With Financial Times (Sri Lanka)

Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands and what is required by Sri Lanka firms to build and sustain global brands.