Banyan Tree – Branded Paradise From Asia

From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

Giorgio Armani – The Iconic Global Fashion Brand

The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.

Strong Brands Are Business Drivers

The fast changing business landscape has made strong brands highly crucial to a company’s success.

Martin Roll as Keynote Speaker at Superson Symposium 2019

  Martin Roll was keynote speaker at the annual Superson Symposium held in Helsinki in October 2019.

Martin Roll Will Publish New Management Book: Family Business Strategy

Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2023.

Martin Roll Speaks At Thinkers50 On Winning in The New World – Journey from Europe to Asia

Martin Roll was invited to speak at the Thinkers50 European Business Forum from 25-26 September 2019 held in Odense, Denmark.

Martin Roll Spoke At The Economist Intelligence Unit (EIU) CEO Congress

Martin Roll delivered keynote speak about corporate branding and the importance of building strong brand equity at the exclusive CEO Congress held on 30 May 2019 in Singapore.

Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Leadership and Branding – The Role of the CEO

In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.

Brands – Be True To The Asian Roots

Some Asian brands are becoming successful well beyond Asia.

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Martin Roll Featured In INSEAD Newsletter: Role Of A Distinguished Fellow

Martin Roll was appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School in July 2018.

Martin Roll Was Master Of Ceremony For The Women’s Forum Singapore 2018

The first ever Women’s Forum Singapore 2018 was held at the Raffles City Convention Centre in Singapore from 12-14 September 2018.

Martin Roll as Keynote Speaker at The Maldives Branding & Leadership Symposium 2018

Martin Roll will be presenting a keynote address at the Maldives Branding & Leadership Symposium 2018 as well as providing a keynote address and an executive workshop at the Ember Blu Exchange 2018.

Martin Roll Appointed Distinguished Fellow at INSEAD Business School

Martin Roll has been appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School from July 2018.

Martin Roll as Keynote Speaker at The INSEAD Global Luxury Forum 2018

Martin Roll will be the opening keynote speaker at The INSEAD Global Luxury Forum 2018 to be held on 16 November 2018 at the Hotel Intercontinental Paris Le Grand in Paris.

Martin Roll Teaches New MBA Presentation Skills Class At Nanyang Business School

Martin Roll has developed and will be teaching a new mandatory workshop as part of the MBA curriculum at Nanyang Business School in Singapore.

Martin Roll Featured In COMAG Magazine: Legacy Business As Heirloom

In June 2018, Martin Roll had his opinion piece on the secrets to successful family business strategy, family business succession and how family business leaders can lead with impact featured in business magazine COMAG.

Martin Roll Featured In China Daily Asia: Brand New Day

Martin Roll was featured in a recent interview with China Daily Asia about the rise and potential of Chinese companies in the publication’s July 2-8 2018 edition.

Ralph Lauren – A Brand Capturing The American Spirit

Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise.

Strong Potential To Build Global South African Brands: Strategy And Road Map

South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.

Forever 21 – Fast Fashion Retail Brand With An Edge

Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics.

Martin Roll Speaks At Skolkovo About Building Global Russian Brands

Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.

Jim Thompson – The Asian Silk Brand

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.

Martin Roll Appointed Entrepreneur-In-Residence at INSEAD Business School

In January 2018, Martin Roll has been appointed an Entrepreneur-in-Residence at INSEAD Business School.

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Management is not leadership.

Alibaba – The Chinese Brand Leading Disruptive Innovation

The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.

Mastering Private Equity: Two New Books By Professor Claudia Zeisberger (INSEAD)

Martin Roll met with professor Claudia Zeisberger at the INSEAD Singapore Campus on 13 October 2017 for a casual discussion on global private equity and the role and prominence of family business across the global economic landscape.

Martin Roll Speaks On “Darlings & Dragons: How China & Asia Reshape The Global World”

Martin Roll was invited by the President of BI Norwegian Business School in Oslo (Norway) to speak on “Darlings & Dragons: How China & Asia Reshape The Global World” on Thursday 26 October 2017.

Branding Beyond The CEO – The Role of The Organization

All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.

Martin Roll Joins ORLO Watches Board of Directors

As of 1 July 2017, Martin Roll joined the board of directors of fast-growing Danish watch-making company ORLO Watches.

Martin Roll Featured in Ekonomist Magazine: Best Practices in Global Brand Management

In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.

Martin Roll Featured In China Daily Asia About Brand Naming

Martin Roll’s expertise on brand naming was tapped in an interesting article in the June 20 2017 edition of China Daily Asia.

Next Generation Leadership: How To Enhance Performance

Next generation leadership is about leading in the most turbulent of times, and successful next generation leaders will be masters of change and resilience.

Martin Roll Speaks at The Arab Luxury World Conference (Dubai 2017)

Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.

What The Sharing Economy Means For Future Brand Strategy

In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.

There Is A Risk For Brands To Become Too Digitalized

In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.

Net-A-Porter – Revolutionizing Global Fashion Retail

The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.

Martin Roll Will Provide Keynote and Moderate Panels (Startup Village 6-7 June 2017)

Martin Roll will provide a keynote speak and moderate executive panels at the forthcoming Start-Up Village 2017 (6-7 June in Moscow).

Brands Must Rely On Both Functional And Emotional Aspects

In April 2017, Martin Roll was featured in the Russian news website, Report.

The Asian Beauty Industry – New Challenges and Opportunities

The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.

Martin Roll Featured In The Abacus Magazine: Get On With It, Build Your Brands!

Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).

Martin Roll Speaks At Edinburgh International Asia Conference (EIAC) 2017 On Global Branding

On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.

Martin Roll Featured In Business Magazine SpacesAsia

In February 2017, Martin Roll was featured in the Asian business magazine, SpacesAsia.

Martin Roll Believes Startups Can Help to Rebrand Russia

In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.

Martin Roll Speaks at INSEAD Global Luxury Forum 2016 on Digital Luxury Branding

In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.

Chief Strategy Officer – Evolution of A New Corporate Role

The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Ten Ways to Become A Great Mentor

A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.

Martin Roll Speaks At EWHA Womans University (Korea) About Global Asian Brands

On 7 October 2016, Martin Roll gave a guest lecture to graduate students at EWHA Womans University in Seoul, South Korea, on “Building Global Asian Brands: Myth Or Reality?”.

BritishIndia – Reliving The British Colonial Era Through Fashion

Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.

Chartered Accountants Sri Lanka Strategy Summit: 4 International Strategy Gurus

In July 2016, Sri Lanka’s corporate leaders had the opportunity to listen to four top international gurus on “Business Strategy” at the Strategy Summit organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka).

Aman – The Unbranded Asian Luxury Resort Brand

Amanresorts is one of the most iconic brands to have emerged from Asia.

Singapore Airlines Stands The Test Of Time

Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Martin Roll Thinks Asia-Pacific Brands Must Build Their Own Legacies

Asian products have never been more sought after than today.

Martin Roll – A Global Journey With A Difference

Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world.

CMO & CEO: Evolving Relationship In The New Age Of Marketing

The role of the Chief Marketing Officer (CMO) continues to evolve as the marketing function becomes more strategic but also equally complex and challenging.

Sony – The Battle To Stay Relevant

A highly relevant and discussed topic in the domain of branding is the importance of maintaining consistency for brands in marketplaces characterized by diverse cultures, increasingly empowered customers and ever changing trends and customer preferences.

Boardroom Structure – Brand Consciousness And Diversity Are Key

No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.

Branding Is Building A Relation – It Takes Time

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.

Martin Roll on Building Strong Chinese Brands

For CKGSB Knowledge, Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands.

Leading Effectively Across Generations

Great leaders are defined by their ability to unite groups of unique individuals around a common vision.

Versatility Is The Key To Effective Leadership

In a world where everyone is unique, there is no one-size-fits-all leadership strategy.

Martin Roll hosts Q&A session with Pierluigi Collina – World famous football referee

Martin Roll was moderating Q&A and plenary session with Pierluigi Collina at the “SIM 50th Anniversary Learning Series – Transformations” hosted by Singapore Institute of Management at SingTel on Friday 4 April 2014.

Branding – The Strongest Value Driver for Asia

Branding drives shareholder value.

Crisis leadership: Toyota and General Motors brand lessons

Brands play an important role in modern society – a role which cannot be denied in scope and scale.

Korean Wave Just The Start For Asian Brands

Martin Roll’s interview with The Diplomat (Australia): The Korean Wave is just the start for Asian brands as it led by Samsung has helped the Korean brands to globalize.

Martin Roll’s column with Forbes Thailand (Thai)

Martin Roll wrote an insights column for Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.

Martin Roll hosts Q&A session with AirAsia X CEO Azran Osman Rani

Martin Roll was moderating Q&A and plenary session with AirAsia X CEO Azran Osman Rani at the 50th Anniversary Learning & Transformation Series hosted by Singapore Institute of Management at the Singapore National Library on 28 Feb 2014.

Challenges That Undermine Rebranding Efforts

Many potential challenges exist when a company tries to reinvent itself.

How Boardrooms Must React To A World Of Devices, Data & Social Media

So much of a brand’s future success now depends on how they manage the mobile, social and digital revolution.

Why Innovate? The Modern Brand & Business Imperative

Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.

New Strategies For A Changing Global Landscape

In the last ten to fifteen years, a new paradigm of global business has emerged.

Reasons why most mergers destroy shareholder value

Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.

Strong Brands Are Led By The CEO

It is quite clear that this is going to be Asia’s century.

Apple Without Jobs – Future of A Global, Iconic Brand

What makes companies successful? How can companies achieve success that can be sustained across markets, customer segments and in the face of increasing competition? But most importantly, how can companies strategically leverage its resources, skills and competencies to effectively create a competitive advantage that can be sustained over long periods of time? These questions are.

Boardrooms Need To Focus On Branding

Are global Asian brands a myth or reality? Martin Roll contributed an opinion piece for China Daily Asia about the challenges and opportunities for Asian businesses to create and sustain global brands.

Martin Roll’s interview with Forbes (Thailand)

Martin Roll was interviewed by Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.

Martin Roll’s interview with Manager Today (Taiwan)

Martin Roll was interviewed by Manager Today (Taiwan) about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands.

Martin Roll’s interview with Focus Taiwan

Martin Roll was interviewed by Focus Taiwan News Channel about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands.

Asian Brands 2.0: The Next Wave of Global Asian Brands

Martin Roll was hosted by Asia Society Northern California in San Francisco for a program named “Asian Brands 2.

Martin Roll’s interview with Money Today (Korea)

Martin Roll was interviewed by Money Today (Korea) about the future of Korean brands and what is required by Korean firms to build and sustain global brands.

Martin Roll’s interview with Financial Times (Sri Lanka)

Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands.

Martin Roll’s interview with Financial Times (Sri Lanka)

Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands and what is required by Sri Lanka companies and management executives to build and sustain global brands.

Martin Roll’s Interview With Financial Times (Sri Lanka)

Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands and what is required by Sri Lanka firms to build and sustain global brands.

Asia’s Global Identity Challenge

Martin Roll’s interview with The Peak (Hong Kong): Martin Roll was interviewed about the future of Asian brands and what is required by Asian firms to build and sustain global brands.

Martin Roll’s exclusive interview on Korea Business Central

Martin Roll interviewed with Korea Business Central about the status of Korean brands and businesses, and what is next for Korea and Korean companies.