Martin Roll was interviewed by Manager Today (Taiwan) about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands. Taiwan has built a few globally recognized brands over the last years including Acer, HTC, Trend Micro and others. The potential for Taiwan is much bigger though, and the future focus for Taiwanese businesses should be on the management mind-set, innovation and marketing.
Media link: This interview appeared in Manager Today in October 2013 (in Mandarin) – download Martin Roll – October 2013 – Manager Today – Taiwan
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.
