The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.
The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.
In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.
Martin Roll has been appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School from July 2018.
Martin Roll has developed and will be teaching a new mandatory workshop as part of the MBA curriculum at Nanyang Business School in Singapore.
In June 2018, Martin Roll had his opinion piece on the secrets to successful family business strategy, family business succession and how family business leaders can lead with impact featured in business magazine COMAG.
Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well-developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.
In April 2018, Martin Roll co-authored a consumer trends report for Google titled “A Peek Into Your Consumer’s Future”, together with Nicole Fall, the CEO and founder of Asian Consumer Intelligence, a trend forecasting, strategic planning and innovation consultancy.
The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.
Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.
Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.
One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.
Nike is known around the world for being one of the most iconic brands.
Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.
There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.
Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.
Martin Roll was interviewed on The CMO Show on 14 December 2017.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.
Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.
Martin Roll met with professor Claudia Zeisberger at the INSEAD Singapore Campus on 13 October 2017 for a casual discussion on global private equity and the role and prominence of family business across the global economic landscape.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
India’s beauty and attractiveness lies in its complexity and diversity.
The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.
Martin Roll’s column on ‘Forging An Identity’ was featured in the April 2017 edition of Vietnam Economic Times, an electronic publication that offers timely and authoritative news coupled with insight and opinion on business, finance and social issues in Vietnam.
On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.
In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.
In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.
The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.
American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.
A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.
Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.
Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.
Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.
In July 2016, Sri Lanka’s corporate leaders had the opportunity to listen to four top international gurus on “Business Strategy” at the Strategy Summit organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka).
It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.
Amanresorts is one of the most iconic brands to have emerged from Asia.
The concept of rebranding is an often-misunderstood one.
Asian products have never been more sought after than today.
Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.
The role of the Chief Marketing Officer (CMO) continues to evolve as the marketing function becomes more strategic but also equally complex and challenging.
Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.
The importance of having a strategic vision and a clearly defined management process for brand architecture has increased significantly over the years.
For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.
Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.
For CKGSB Knowledge, Martin Roll discusses Huawei’s rise as a regional company to a global leader taking on the world, particularly the United States.
Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.
Some Asian brands are becoming successful well beyond Asia.
Martin Roll’s interview with The Diplomat (Australia): The Korean Wave is just the start for Asian brands as it led by Samsung has helped the Korean brands to globalize.
Many potential challenges exist when a company tries to reinvent itself.
Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.
Organisations of all sizes, in all industries, in all parts of the world must innovate to achieve sustained competitive advantage.
The relationship between brands and CEOs is precarious at best.
Martin Roll was interviewed by Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.
Martin Roll was interviewed by Manager Today (Taiwan) about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands.
Martin Roll was interviewed by Focus Taiwan News Channel about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands.
Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands.
Martin Roll’s interview with The Peak (Hong Kong): Martin Roll was interviewed about the future of Asian brands and what is required by Asian firms to build and sustain global brands.
Martin Roll interviewed with Korea Business Central about the status of Korean brands and businesses, and what is next for Korea and Korean companies.