AmorePacific – Korean Beauty Company Going Global

AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.

Brand Building In India – Strategic Imperatives

India’s beauty and attractiveness lies in its complexity and diversity.

Net-A-Porter – Revolutionizing Global Fashion Retail

The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.

Martin Roll Featured in Vietnam Economic Times: Forging An Identity

Martin Roll’s column on ‘Forging An Identity’ was featured in the April 2017 edition of Vietnam Economic Times, an electronic publication that offers timely and authoritative news coupled with insight and opinion on business, finance and social issues in Vietnam.

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.

Martin Roll Speaks At Edinburgh International Asia Conference (EIAC) 2017 On Global Branding

On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Martin Roll Believes Startups Can Help to Rebrand Russia

In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.

Martin Roll Speaks at INSEAD Global Luxury Forum 2016 on Digital Luxury Branding

In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

The face of business in Asia is changing faster than one can blink one’s eyes.

Chief Strategy Officer – Evolution of A New Corporate Role

The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Ten Ways to Become A Great Mentor

A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.

5 Things Psychology Can Teach Marketing About Persuasion

Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

BritishIndia – Reliving The British Colonial Era Through Fashion

Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.

Chartered Accountants Sri Lanka Strategy Summit: 4 International Strategy Gurus

In July 2016, Sri Lanka’s corporate leaders had the opportunity to listen to four top international gurus on “Business Strategy” at the Strategy Summit organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka).

Brand Guardrails – How To Keep Successful Brands On Track

It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.

Aman – The Unbranded Asian Luxury Resort Brand

Amanresorts is one of the most iconic brands to have emerged from Asia.

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Martin Roll Thinks Asia-Pacific Brands Must Build Their Own Legacies

Asian products have never been more sought after than today.

How To Create Strong Brand Positioning

Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.

CMO & CEO: Evolving Relationship In The New Age Of Marketing

The role of the Chief Marketing Officer (CMO) continues to evolve as the marketing function becomes more strategic but also equally complex and challenging.

Managing Brand Equity – Best Global Practice Assessment

Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.

Brand Architecture: Key Drivers of Success

The importance of having a strategic vision and a clearly defined management process for brand architecture has increased significantly over the years.

Samsung – The Global Asian Brand

Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.

Branding Is Building A Relation – It Takes Time

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.

Air China – The Quintessential Chinese Brand

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.

The Huawei brand takes on the world

For CKGSB Knowledge, Martin Roll discusses Huawei’s rise as a regional company to a global leader taking on the world, particularly the United States.

Identity Myths And Storytelling Are Keys To Building Iconic Brands

Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.

Brands – Be true to the Asian roots

Some Asian brands are becoming successful well beyond Asia.

Korean Wave Just The Start For Asian Brands

Martin Roll’s interview with The Diplomat (Australia): The Korean Wave is just the start for Asian brands as it led by Samsung has helped the Korean brands to globalize.

Challenges That Undermine Rebranding Efforts

Many potential challenges exist when a company tries to reinvent itself.

The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Martin Roll’s interview with Forbes (Thailand)

Martin Roll was interviewed by Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.

Martin Roll’s interview with Manager Today (Taiwan)

Martin Roll was interviewed by Manager Today (Taiwan) about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands.

Martin Roll’s interview with Focus Taiwan

Martin Roll was interviewed by Focus Taiwan News Channel about the future of Taiwanese brands and what is required by Taiwanese firms to build and sustain global brands.

Martin Roll’s interview with Financial Times (Sri Lanka)

Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands.

Asia’s Global Identity Challenge

Martin Roll’s interview with The Peak (Hong Kong): Martin Roll was interviewed about the future of Asian brands and what is required by Asian firms to build and sustain global brands.

Martin Roll’s exclusive interview on Korea Business Central

Martin Roll interviewed with Korea Business Central about the status of Korean brands and businesses, and what is next for Korea and Korean companies.