Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands and what is required by Sri Lanka firms to build and sustain global brands. Sri Lanka is yet to build any global brands but the potential is great.
Media link: This interview appeared in Financial Times (Sri Lanka) in March 2011 (in English) – download Financial Times – Sri Lanka – 220311 – Martin Roll
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.
