Brand Naming Toolkit – Techniques And Insights

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Sony – The Battle To Stay Relevant

A highly relevant and discussed topic in the domain of branding is the importance of maintaining consistency for brands in marketplaces characterized by diverse cultures, increasingly empowered customers and ever changing trends and customer preferences.

What Is Rebranding? It Is Probably Not What You Think It Is

Commoditization and replication have always been a fact of competitive markets.

Challenges That Undermine Rebranding Efforts

Many potential challenges exist when a company tries to reinvent itself.

The Role of M&A in Brand Building

For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.

How Chinese Companies Can Develop Global Brands

China leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest.

Martin Roll Speaks At Taiwan International Branding Forum 2013 On “Globalizing Taiwan Brands”

In July 2013, Martin Roll spoke at the Taiwan International Branding Forum, an annual two-day forum that is organized to enable Taiwan in building up its local products and companies into globally recognized brands.

When to kill a brand

Brands are strategic assets of companies.