Martin Roll wrote an insights column for Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands. Only a few businesses from Thailand have built global brands but the potential is enormous if Thai business owners, CEOs and executives step up to the challenge using a strategic and systematic approach.
Media link: This insights column appeared in Forbes Thailand in March 2014 (in Thai) – download the Martin Roll – Insights Column – Forbes Thailand (Thai) – March 2014