Martin Roll Featured In China Daily Asia About Brand Naming

Martin Roll’s expertise on brand naming was tapped in an interesting article in the June 20 2017 edition of China Daily Asia.

Brand Naming Toolkit – Techniques And Insights

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

5 Things Psychology Can Teach Marketing About Persuasion

Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.

Leading Effectively Across Generations

Great leaders are defined by their ability to unite groups of unique individuals around a common vision.

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.