The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.
The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.
Nike is known around the world for being one of the most iconic brands.
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.
Martin Roll’s expertise on brand naming was tapped in an interesting article in the June 20 2017 edition of China Daily Asia.
The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.
Great leaders are defined by their ability to unite groups of unique individuals around a common vision.