Martin Roll was interviewed by Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands. Only a few businesses from Thailand have built global brands but the potential is enormous if Thai business owners and executives step up to the challenge using a strategic and systematic approach.
Media link: This interview appeared in Forbes Thailand in October 2013 (in Thai) – download the article as a PDF file here
Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. model frameworks, brand cases and checklists on Asian branding. Download sample chapter.
