With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.
In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.
The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.
Martin Roll was interviewed on The CMO Show on 14 December 2017.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
Martin Roll was invited by the President of BI Norwegian Business School in Oslo (Norway) to speak on “Darlings & Dragons: How China & Asia Reshape The Global World” on Thursday 26 October 2017.
Martin Roll’s expertise on brand naming was tapped in an interesting article in the June 20 2017 edition of China Daily Asia.
In April 2017, Martin Roll was featured in the Russian news website, Report.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).
On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.
In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.
On 7 October 2016, Martin Roll gave a guest lecture to graduate students at EWHA Womans University in Seoul, South Korea, on “Building Global Asian Brands: Myth Or Reality?”.
In July 2016, Sri Lanka’s corporate leaders had the opportunity to listen to four top international gurus on “Business Strategy” at the Strategy Summit organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka).
Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.
Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.
Martin Roll was featured in China Daily Asia Weekly in March 2016.
The face of business in Asia is changing faster than one can blink one’s eyes.
Are global Asian brands a myth or reality? Martin Roll contributed an opinion piece for China Daily Asia about the challenges and opportunities for Asian businesses to create and sustain global brands.
In July 2013, Martin Roll spoke at the Taiwan International Branding Forum, an annual two-day forum that is organized to enable Taiwan in building up its local products and companies into globally recognized brands.
Martin Roll was hosted by Asia Society Northern California in San Francisco for a program named “Asian Brands 2.