Martin Roll Teaches LMVH Luxury Strategy & Brand Immersion Program at SMU

Martin Roll was faculty and provided lectures at the “LMVH Luxury Strategy & Brand Immersion Program” run by Singapore Management University (SMU).

The program is aimed at young graduate leadership talents that may take up positions in LVMH after their studies.

The program comprised several modules including:

  • Introduction to luxury branding
  • The purpose-driven business
  • A perspective on digital
  • The role of luxury in Asia
  • Customers & Retail
  • Building great experiences: Singapore Airlines
  • Final reflections & Conclusions

About Martin Roll

Martin Roll delivers the combined value of an experienced global business & brand strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and global family-owned businesses on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses in a hyper connected and fast-paced, digitalized world.

Martin Roll is the founder and CEO of Martin Roll Company and brings with him more than 25 years of C-Suite counselling experience. He is a mentor for next generation leaders in business families, start-ups and growth companies.

He is a Distinguished Fellow and an Entrepreneur in Residence at INSEAD Business School. He holds an MBA from INSEAD.

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About the author: Martin Roll – Global Family Business & Family Office Expert