Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.
The face of business in Asia is changing faster than one can blink one’s eyes.
The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.
Amanresorts is one of the most iconic brands to have emerged from Asia.
Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.
Kering is one of the world’s largest luxury goods holding companies.
From an early start in 1992, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.
Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make decisions based on purely personal desires and affiliations, living life in accordance with Maslow’s hierarchy of needs.
There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.
Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.
One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.