Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.

Ralph Lauren – A Brand Capturing The American Spirit

Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise.

Martin Roll Co-Authored And Presented Google Report: A Peek Into Your Consumer’s Future

In April 2018, Martin Roll co-authored a consumer trends report for Google titled “A Peek Into Your Consumer’s Future”, together with Nicole Fall, the CEO and founder of Asian Consumer Intelligence, a trend forecasting, strategic planning and innovation consultancy.

The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

Martin Roll Speaks At Skolkovo About Building Global Russian Brands

Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.

Huawei – Transforming A Chinese Technology Business To A Global Brand

Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.

Martin Roll Speaks At National University of Singapore On Global Asian Brands

Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.

Martin Roll Featured In CMO.com: Customers Belong In The Centre Of Asia Pacific Brand Strategies

Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.

Banyan Tree – Branded Paradise From Asia

From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

Martin Roll Speaks On The CMO Show About Branding In Asia

Martin Roll was interviewed on The CMO Show on 14 December 2017.

Alibaba – The Chinese Brand Leading Disruptive Innovation

The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.

Cocoon Capital Appoints Martin Roll As Senior Advisor

Venture firm Cocoon Capital announced the appointment of Martin Roll as external Senior Advisor to the company on 24 October 2017.

What The Sharing Economy Means For Future Brand Strategy

In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.

There Is A Risk For Brands To Become Too Digitalized

In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.

Martin Roll Speaks at INSEAD Global Luxury Forum 2016 on Digital Luxury Branding

In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.

Martin Roll Co-Author Of Brand Management Book “The Future of Branding”

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Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.