The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.
India’s beauty and attractiveness lies in its complexity and diversity.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.
Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.
With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.