The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
Martin Roll was invited to speak at the Thinkers50 European Business Forum from 25-26 September 2019 held in Odense, Denmark.
In November 2018, Martin Roll moderated a panel discussion of industry experts including Google Asia Pacific’s CMO Simon Kahn, Asian Consumer Intelligence founder Nicole Fall, Ipsos’ chief commercial officer Arnaud Frade, and Google Asia Pacific’s Stuart Pike.
Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.
Martin Roll will be the moderator of The INSEAD Global Luxury Forum 2017 to be held on 10 November 2017 in Paris.
With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.
In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.
India’s beauty and attractiveness lies in its complexity and diversity.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.
Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.
Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.