Martin Roll Moderates The INSEAD Global Luxury Forum 2017

Martin Roll will be the moderator of The INSEAD Global Luxury Forum 2017 to be held on 10 November 2017 in Paris.

Brand Naming Toolkit – Techniques And Insights

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.

What The Sharing Economy Means For Future Brand Strategy

In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.

Brand Building In India – Strategic Imperatives

India’s beauty and attractiveness lies in its complexity and diversity.

The Asian Beauty Industry – New Challenges and Opportunities

The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.

Martin Roll Speaks at INSEAD Global Luxury Forum 2016 on Digital Luxury Branding

In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.

5 Things Psychology Can Teach Marketing About Persuasion

Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.

Customer-centric and Consumer-driven Brands

With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.