The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.
Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.
In January 2018, Martin Roll has been appointed a Visiting Entrepreneur-in-Residence at INSEAD Business School.
Martin Roll met with professor Claudia Zeisberger at the INSEAD Singapore Campus on 13 October 2017 for a casual discussion on global private equity and the role and prominence of family business across the global economic landscape.
All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.
In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.
On 23 May 2017, INSEAD conducted an Executive Luxury Workshop at the Arab Luxury World Conference in Dubai on the topic “Disruptive Innovation & Luxury: Ideas Implemented”.
The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.
A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.
Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.
Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.
Asian products have never been more sought after than today.
In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.
Brand valuation is a domain of branding that is marred by inconsistencies and controversies.
Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.
Great leaders are defined by their ability to unite groups of unique individuals around a common vision.
In a world where everyone is unique, there is no one-size-fits-all leadership strategy.
The primary objective of boardrooms is to build and sustain shareholder value over the long-term.
A brand is created out of thousands of experiences with products, services and systems created by people.
Apple Computers, Starbucks Coffee, Virgin Group, L’Oreal, Louis Vuitton, Nike, Singapore Airlines, Banyan Tree and Samsung are among some of the most successful brands in the world.
Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.
The fast changing business landscape has made strong brands highly crucial to a company’s success.
Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.