The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.

Martin Roll As Conference Moderator For The Art Of Social

Martin Roll was the moderator for the executive conference “The Art of Social”, held on 10 April 2019 in Copenhagen, Denmark.

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand

Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.

Martin Roll Moderates Panel Discussion For Google – The Role Of Consumer Insights

In November 2018, Martin Roll moderated a panel discussion of industry experts including Google Asia Pacific’s CMO Simon Kahn, Asian Consumer Intelligence founder Nicole Fall, Ipsos’ chief commercial officer Arnaud Frade, and Google Asia Pacific’s Stuart Pike.

Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.

Martin Roll as Keynote Speaker at The INSEAD Global Luxury Forum 2018

Martin Roll will be the opening keynote speaker at The INSEAD Global Luxury Forum 2018 to be held on 16 November 2018 at the Hotel Intercontinental Paris Le Grand in Paris.

Martin Roll Co-Authored And Presented Google Report: A Peek Into Your Consumer’s Future

In April 2018, Martin Roll co-authored a consumer trends report for Google titled “A Peek Into Your Consumer’s Future”, together with Nicole Fall, the CEO and founder of Asian Consumer Intelligence, a trend forecasting, strategic planning and innovation consultancy.

AmorePacific – Korean Beauty Company Going Global

AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.

Martin Roll Speaks at The Arab Luxury World Conference (Dubai 2017)

Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.

What The Sharing Economy Means For Future Brand Strategy

In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.

Net-A-Porter – Revolutionizing Global Fashion Retail

The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.

5 Things Psychology Can Teach Marketing About Persuasion

Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.