Martin Roll will be the opening keynote speaker at The INSEAD Global Luxury Forum 2018 to be held on 16 November 2018 at the Hotel Intercontinental Paris Le Grand in Paris. As the 3rd edition of the forum, the topic for this year’s INSEAD Global Luxury Forum is “Shifting The Paradigm: From technology-enhanced creativity to value-based business models”.
The INSEAD Global Luxury Forum 2018 invites experts, professionals and industry leaders to explore the new digital frontiers of corporate innovation in creative industries. Attendees, together with major influencers, will have a chance to brainstorm on the topics of best practices of using technology to enhance human creativity, strengthen customer loyalty through emotional engagement, and build sustainable value-driven business models.
Martin Roll will open the conference with a keynote speak similar to his roles at the 2016 and 2017 INSEAD Global Luxury Forums. Martin Roll is a Distinguished Fellow and an Entrepreneur in Residence at INSEAD Business School. He holds an MBA from INSEAD.
Martin Roll will deliver the opening keynote on the following topic: “Leadership In The 21 Century: Driving Impact In Luxury”.
Leadership in the 21st century will be influenced by constant change. Next generation leadership in luxury will have to deal effectively with multiple demanding global challenges spanning from geopolitical volatility, technological disruptions, economic and political uncertainty, the rise of new challengers like China and shifting demographics to name a few.
Implications for next generation luxury leaders are how to balance their short- and long-term lens, building resilience and character, how to keep a horizontal and vertical outlook, balance global perspectives & local insights, and how to lead from a strong strategic compass.
Martin Roll will demonstrate how successful luxury leaders can develop and employ 6 important strategic skills and personal traits which will help them to lead with clarity and drive sustained impact through turbulent times. The success of Next Generation Luxury Leaders will be defined by their ability and willingness to drive a powerful transformation agenda in luxury: Daring, Bold & Different.
The organizer of the forum, The INSEAD Retail, Consumer & Luxury Goods Club (RCLG) is an independent think tank platform under the INSEAD Business School umbrella that gathers together world class speakers for discussions on the major disruptions and innovations expected to shape the future of the luxury and retail industries. The conferences and events organized by The INSEAD RCLG are attended by leading professionals from marketing, business development, digital integration and communication departments, and MBA students from INSEAD, HEC, ESSEC, Bocconi and other leading global business schools.
The organizing committee of The INSEAD Global Luxury Forum 2018 comprises INSEAD students, alumni and faculty. The INSEAD Global Luxury Forum was founded by Katia Kachan (INSEAD MBA’16) and is organized by the INSEAD RCLG Club.
This year, six new and emerging topics will be presented at the forum:
Structural Transformation Of Luxury And Retail: The New Frontiers: Luxury is now being defined in new ways that has evolved with shifting demographics, socioeconomics, and digital landscape, facing changes at place that have never been encountered before. In the global world, how does one preserve a brand’s DNA while providing relevant products to customers from across the globe? Where is the limit between product adaptation and a brand’s heritage?
Shifting Luxury DNA Towards Sustainability: What are the best ways to translate sustainability into both aspirational brand stories and profitable business models? How are luxury consumers’ needs shifting from status symbols to stories that connect with universal values and ideals?
Digital Craftsmanship: Technology has transformed creative industries, and no brands can afford to ignore it. With various digital tools already being used, the next step is to successfully merge tech and creativity. For aspirational brands, the primary function of technology is to create new possibilities for human creativity, bringing meaning and intangible artistic value to luxury products and experiences.
Technology As A Tool To Spark An Emotional Connection: Value creation through emotional engagement – from sustainable products to experiential luxury. In the world of digital transformation, art and world culture will be the aspects of luxury consumption that will connect products to human nature. Artistic acumen and value-based story telling will be key to create meaningful customer experiences. Emotions and personal engagement will differentiate brands from each other.
Corporate Transformation: What is the balance between the high-tech retail and high-touch customer service? What are best practices of in-house digital transformation for luxury brands between startup tech innovation and century-old heritage?
Women in Luxury: A special project on women in the luxury sector will also be presented during the forum. This project will explore best practices in building a more inclusive corporate culture that would foster creativity and a result-oriented business environment. An exclusive series of interviews and reports telling the success stories of different women in the world of luxury will be unveiled.
The day will be concluded with a champagne networking cocktail.
As one of the world’s leading and largest graduate business schools, INSEAD offers participants a truly global educational experience. With campuses in Europe (France), Asia (Singapore) and Middle East (Abu Dhabi), and alliances with top institutions, INSEAD’s business education and research spans around the globe. The 145 renowned faculty members from 40 countries inspire more than 1,400 students in both degree and PhD programs. In addition, more than 11,000 executives participate in INSEAD’s executive education programs each year.
INSEAD’s innovative programs are internationally recognized. Of particular note, the Financial Times has ranked INSEAD as the #1 MBA program in that world for two years in a row (2016 & 2017).
About Martin Roll: Martin Roll – Business & Brand Strategist
Register for the INSEAD Global Luxury Forum: Registration
Download PDF: Asian Brand Strategy (Sample chapter) – Martin Roll