Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.
The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.
Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.
Martin Roll will be the opening keynote speaker at The INSEAD Global Luxury Forum 2018 to be held on 16 November 2018 at the Hotel Intercontinental Paris Le Grand in Paris.
Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well-developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.
In April 2018, Martin Roll co-authored a consumer trends report for Google titled “A Peek Into Your Consumer’s Future”, together with Nicole Fall, the CEO and founder of Asian Consumer Intelligence, a trend forecasting, strategic planning and innovation consultancy.
Zara is one of the world’s most successful fashion retail brands – if not the most successful one.
Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics.
Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.
Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.
In January 2018, Martin Roll has been appointed an Entrepreneur-in-Residence at INSEAD Business School.
From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.
It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.
The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.
Martin Roll was interviewed on The CMO Show on 14 December 2017.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
Kering is one of the world’s largest luxury goods holding companies.
Martin Roll will be the moderator of The INSEAD Global Luxury Forum 2017 to be held on 10 November 2017 in Paris.
Martin Roll was invited by the President of BI Norwegian Business School in Oslo (Norway) to speak on “Darlings & Dragons: How China & Asia Reshape The Global World” on Thursday 26 October 2017.
In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with information and continue to place increasing importance on brands.
The Shangri-La brand began in 1971 with its first hotel in Singapore.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
There are over 350 million luxury consumers in the world, according to a 2015 study by global management consultancy Bain & Company.
On 26 May 2017, Martin Roll spoke at the Turkish Exporters Assembly meeting in Istanbul on “The 10 steps To Build Iconic Brands And The Next Drivers For Brand Turkey”.
On 23 May 2017, INSEAD conducted an Executive Luxury Workshop at the Arab Luxury World Conference in Dubai on the topic “Disruptive Innovation & Luxury: Ideas Implemented”.
In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.
In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.
India’s beauty and attractiveness lies in its complexity and diversity.
The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.
Martin Roll’s column on ‘Forging An Identity’ was featured in the April 2017 edition of Vietnam Economic Times, an electronic publication that offers timely and authoritative news coupled with insight and opinion on business, finance and social issues in Vietnam.
Martin Roll will provide a keynote speak and moderate executive panels at the forthcoming Start-Up Village 2017 (6-7 June in Moscow).
In April 2017, Martin Roll was featured in the Russian news website, Report.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.
How will brands drive business strategy.
The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.
So much of a brand’s future success now depends on how they manage the mobile, social and digital revolution.
Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.
In the last ten to fifteen years, a new paradigm of global business has emerged.
Organisations of all sizes, in all industries, in all parts of the world must innovate to achieve sustained competitive advantage.
The fast changing business landscape has made strong brands highly crucial to a company’s success.
In July 2013, Martin Roll spoke at the Taiwan International Branding Forum, an annual two-day forum that is organized to enable Taiwan in building up its local products and companies into globally recognized brands.
Martin Roll was interviewed by Money Today (Korea) about the future of Korean brands and what is required by Korean firms to build and sustain global brands.