In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with information and continue to place increasing importance on brands.
The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.
The traditional retail industry and associated business models have gone through a significant phase of disruption.
Martin Roll was invited to present a keynote speak at the IP Quorum 2019, held from 10-12 April 2019 in Kaliningrad, Svetlogorsk, Russia.
Some Asian brands are becoming successful well beyond Asia.
The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.
Martin Roll will be presenting a keynote address at the Maldives Branding & Leadership Symposium 2018 as well as providing a keynote address and an executive workshop at the Ember Blu Exchange 2018.
Martin Roll was featured in a recent interview with China Daily Asia about the rise and potential of Chinese companies in the publication’s July 2-8 2018 edition.
South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.
In April 2018, Martin Roll co-authored a consumer trends report for Google titled “A Peek Into Your Consumer’s Future”, together with Nicole Fall, the CEO and founder of Asian Consumer Intelligence, a trend forecasting, strategic planning and innovation consultancy.
Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.
One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.
Nike is known around the world for being one of the most iconic brands.
Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.
Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.
Martin Roll was interviewed on The CMO Show on 14 December 2017.
Martin Roll was invited as a guest speaker at the DABGO Annual Conference 2017 event on 2 Aug 2017 at the Copenhagen Marriott Hotel.
In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.
In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.
In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.
India’s beauty and attractiveness lies in its complexity and diversity.
In April 2017, Martin Roll was featured in the Russian news website, Report.
On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.
In February 2017, Martin Roll was featured in the Asian business magazine, SpacesAsia.
In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.
Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.
The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.
Martin Roll was featured in China Daily Asia Weekly in March 2016.
Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.
Branding drives shareholder value.
Globalization has had a tremendous impact on businesses in general.
Marketing thought has strongly advocated differentiation of products and services as a means of achieving competitive advantage.
Commoditization and replication have always been a fact of competitive markets.
Thought leadership is transforming the way brands build loyal followers.
Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.
In the last ten to fifteen years, a new paradigm of global business has emerged.
Organisations of all sizes, in all industries, in all parts of the world must innovate to achieve sustained competitive advantage.
The face of business in Asia is changing faster than one can blink one’s eyes.
One of the biggest challenges for Asian companies apart from the prevailing trading mindset is the “Made In” tag in order for them to build and sustain strong brands.
Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.