Martin Roll Speaks At DABGO Annual Conference About Denmark Brand 2.0

Martin Roll was invited as a guest speaker at the DABGO Annual Conference 2017 event on 2 Aug 2017 at the Copenhagen Marriott Hotel.

How Nations And Brands Overcome Country of Origin Challenges

In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with informa­tion and continue to place increasing importance on brands.

Unleashing The Asian Brand Potential

In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Martin Roll Featured in Ekonomist Magazine: Best Practices in Global Brand Management

In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.

Brand Naming Toolkit – Techniques And Insights

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.

There Is A Risk For Brands To Become Too Digitalized

In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.

Brand Building In India – Strategic Imperatives

India’s beauty and attractiveness lies in its complexity and diversity.

Brands Must Rely On Both Functional And Emotional Aspects

In April 2017, Martin Roll was featured in the Russian news website, Report.

Martin Roll Speaks At Edinburgh International Asia Conference (EIAC) 2017 On Global Branding

On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.

Martin Roll Featured In Business Magazine SpacesAsia

In February 2017, Martin Roll was featured in the Asian business magazine, SpacesAsia.

Martin Roll Believes Startups Can Help to Rebrand Russia

In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

The face of business in Asia is changing faster than one can blink one’s eyes.

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.

Technology And Fashion – A Disruptive Combination

The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.

Strategy: Promoting Asian Names

Martin Roll was featured in China Daily Asia Weekly in March 2016.

How To Create Strong Brand Positioning

Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.

Branding – The Strongest Value Driver for Asia

Branding drives shareholder value.

Brands – Be true to the Asian roots

Some Asian brands are becoming successful well beyond Asia.

Cross-Cultural Branding And Leadership

Globalization has had a tremendous impact on businesses in general.

Brand Community – Creating Differentiation Through Consumption

Marketing thought has strongly advocated differentiation of products and services as a means of achieving competitive advantage.

What Is Rebranding? It Is Probably Not What You Think It Is

Commoditization and replication have always been a fact of competitive markets.

What is thought leadership?

Thought leadership is transforming the way brands build loyal followers.

Why Innovate? The Modern Brand & Business Imperative

Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.

New Strategies For A Changing Global Landscape

In the last ten to fifteen years, a new paradigm of global business has emerged.

Who Should Innovate?

Organisations of all sizes, in all industries, in all parts of the world must innovate to achieve sustained competitive advantage.

Asian Brand Strategy: A New Paradigm For Boardrooms

The face of business in Asia is changing faster than one can blink one’s eyes.

Strong Profitable Brands And Emerging Markets

One of the biggest challenges for Asian companies apart from the prevailing trading mindset is the “Made In” tag in order for them to build and sustain strong brands.

Brands as Value Drivers

Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.

Five Steps to Build a Strong Luxury Brand

One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.