The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.
The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.
The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.
Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.
The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.
Nike is known around the world for being one of the most iconic brands.
Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.
It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.
Kering is one of the world’s largest luxury goods holding companies.
As of 1 July 2017, Martin Roll joined the board of directors of fast-growing Danish watch-making company ORLO Watches.
On 26 May 2017, Martin Roll spoke at the Turkish Exporters Assembly meeting in Istanbul on “The 10 steps To Build Iconic Brands And The Next Drivers For Brand Turkey”.
Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.
Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).
American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.
Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.
The traditional retail industry and associated business models have gone through a significant phase of disruption.
It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.
Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.
The concept of rebranding is an often-misunderstood one.
Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.
Brand valuation is a domain of branding that is marred by inconsistencies and controversies.
Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.
The primary objective of boardrooms is to build and sustain shareholder value over the long-term.