Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.

Brand Guardrails – How To Keep Successful Brands On Track

It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.

Singapore Airlines Stands The Test Of Time

Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

How To Create Strong Brand Positioning

Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.

Brand Valuation: Evolution of a strategic practice

Brand valuation is a domain of branding that is marred by inconsistencies and controversies.

Managing Brand Equity – Best Global Practice Assessment

Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

The primary objective of boardrooms is to build and sustain shareholder value over the long-term.