Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Leadership and Branding – The Role of the CEO

In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.

Country Branding Strategies For Nations And Companies

The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Martin Roll Moderates Panel Discussion For Google – The Role Of Consumer Insights

In November 2018, Martin Roll moderated a panel discussion of industry experts including Google Asia Pacific’s CMO Simon Kahn, Asian Consumer Intelligence founder Nicole Fall, Ipsos’ chief commercial officer Arnaud Frade, and Google Asia Pacific’s Stuart Pike.

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.

The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

Branding and Celebrity Endorsements

Nike is known around the world for being one of the most iconic brands.

Martin Roll Speaks At National University of Singapore On Global Asian Brands

Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.

Martin Roll Featured In BBC News: The Enduring Power Of The Princes Of K-Pop

It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

Martin Roll Joins ORLO Watches Board of Directors

As of 1 July 2017, Martin Roll joined the board of directors of fast-growing Danish watch-making company ORLO Watches.

Martin Roll Speaks At Turkish Exporters Assembly Meeting in Istanbul (May 2017)

On 26 May 2017, Martin Roll spoke at the Turkish Exporters Assembly meeting in Istanbul on “The 10 steps To Build Iconic Brands And The Next Drivers For Brand Turkey”.

Martin Roll Speaks at The Arab Luxury World Conference (Dubai 2017)

Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.

Martin Roll Featured In The Abacus Magazine: Get On With It, Build Your Brands!

Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Martin Roll Co-Author Of Brand Management Book “The Future of Branding”

How will brands drive business strategy.

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.

Brand Guardrails – How To Keep Successful Brands On Track

It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.

Singapore Airlines Stands The Test Of Time

Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.

Martin Roll Speaks At BI Norwegian Business School About Building Iconic Brands

Martin Roll delivered a keynote speak on 9 Feb 2016 at BI Norwegian Business School in Oslo, Norway about how to build an iconic brand.

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Martin Roll Featured In Interview With Branding In Asia

Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.

How To Create Strong Brand Positioning

Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.

Brand Valuation: Evolution of a strategic practice

Brand valuation is a domain of branding that is marred by inconsistencies and controversies.

Managing Brand Equity – Best Global Practice Assessment

Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

The primary objective of boardrooms is to build and sustain shareholder value over the long-term.