Martin Roll Joins ORLO Watches Board of Directors

As of 1 July 2017, Martin Roll joined the board of directors of fast-growing Danish watch-making company ORLO Watches.

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

Martin Roll Speaks At Turkish Exporters Assembly Meeting in Istanbul (May 2017)

On 26 May 2017, Martin Roll spoke at the Turkish Exporters Assembly meeting in Istanbul on “The 10 steps To Build Iconic Brands And The Next Drivers For Brand Turkey”.

Martin Roll Speaks at The Arab Luxury World Conference (Dubai 2017)

Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.

Martin Roll Featured In The Abacus Magazine: Get On With It, Build Your Brands!

Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.

Brand Guardrails – How To Keep Successful Brands On Track

It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.

Singapore Airlines Stands The Test Of Time

Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

How To Create Strong Brand Positioning

Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.

Brand Valuation: Evolution of a strategic practice

Brand valuation is a domain of branding that is marred by inconsistencies and controversies.

Managing Brand Equity – Best Global Practice Assessment

Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

The primary objective of boardrooms is to build and sustain shareholder value over the long-term.