Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.
Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.
The traditional retail industry and associated business models have gone through a significant phase of disruption.
It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.
Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.
The concept of rebranding is an often-misunderstood one.
Kering is one of the world’s largest luxury goods holding companies.
Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.
Brand valuation is a domain of branding that is marred by inconsistencies and controversies.
Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.
The primary objective of boardrooms is to build and sustain shareholder value over the long-term.