Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.

Brands Must Rely On Both Functional And Emotional Aspects

In April 2017, Martin Roll was featured in the Russian news website, Report.

Martin Roll Featured In Business Magazine SpacesAsia

In February 2017, Martin Roll was featured in the Asian business magazine, SpacesAsia.

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Hello Kitty – The Iconic Japanese Brand

Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.

Aman – The Unbranded Asian Luxury Resort Brand

Amanresorts is one of the most iconic brands to have emerged from Asia.

Jim Thompson – The Asian Silk Brand

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.

Banyan Tree – Branded Paradise From Asia

From an early start in 1992, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

Boardroom Structure – Brand Consciousness And Diversity Are Key

No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.

Branding Is Building A Relation – It Takes Time

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.

Martin Roll’s column with Forbes Thailand (Thai)

Martin Roll wrote an insights column for Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.

Asian Brand Strategy: A New Paradigm For Boardrooms

The face of business in Asia is changing faster than one can blink one’s eyes.

Creating the next Asian global name

Martin Roll’s interview with China Daily: With better quality products, improved supply chains and rising demand, Chinese and Asian corporations are increasingly making their way onto the global corporate stage.

Boardrooms need to focus on branding

Are global Asian brands a myth or reality? Martin Roll contributed an opinion piece for China Daily Asia about the challenges and opportunities for Asian businesses to create and sustain global brands.

How Chinese Companies Can Develop Global Brands

China leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest.

Asian Brands 2.0: The Next Wave of Global Asian Brands

Martin Roll was hosted by Asia Society Northern California in San Francisco for a program named “Asian Brands 2.

Martin Roll’s interview with Money Today (Korea)

Martin Roll was interviewed by Money Today (Korea) about the future of Korean brands and what is required by Korean firms to build and sustain global brands.

Martin Roll’s interview with Financial Times (Sri Lanka)

Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands.

Martin Roll’s Interview With Financial Times (Sri Lanka)

Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands and what is required by Sri Lanka firms to build and sustain global brands.