The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.
Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.
In April 2017, Martin Roll was featured in the Russian news website, Report.
In February 2017, Martin Roll was featured in the Asian business magazine, SpacesAsia.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
Zara is one of the world’s most successful fashion retail brands – if not the most successful one.
American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.
Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.
Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.
Amanresorts is one of the most iconic brands to have emerged from Asia.
The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.
From an early start in 1992, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.
No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.
For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.
Martin Roll wrote an insights column for Forbes (Thailand) about the future of Thai brands and what is required by Thai firms to build and sustain global brands.
The face of business in Asia is changing faster than one can blink one’s eyes.
Martin Roll’s interview with China Daily: With better quality products, improved supply chains and rising demand, Chinese and Asian corporations are increasingly making their way onto the global corporate stage.
Are global Asian brands a myth or reality? Martin Roll contributed an opinion piece for China Daily Asia about the challenges and opportunities for Asian businesses to create and sustain global brands.
China leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest.
Martin Roll was hosted by Asia Society Northern California in San Francisco for a program named “Asian Brands 2.
Martin Roll was interviewed by Money Today (Korea) about the future of Korean brands and what is required by Korean firms to build and sustain global brands.
Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands.
Martin Roll was interviewed by Financial Times (Sri Lanka) about the future of Sri Lanka brands and what is required by Sri Lanka firms to build and sustain global brands.