With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.
The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.
According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.
Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.
Martin Roll is faculty and teach Family Business Strategy in the newly created INSEAD Executive Workshop “How to Successfully Work with Family Firms”.
The 21st century has been characterized by constant change and disruption.
Martin Roll was invited to speak at the Thinkers50 European Business Forum from 25-26 September 2019 held in Odense, Denmark.
Martin Roll has been invited by the Philippine Association of National Advertisers (PANA) to deliver a 2-day master class session from 2-3 October 2019 at the PANA Brand Master Sessions 2019 in Manila.
Martin Roll delivered keynote speak about corporate branding and the importance of building strong brand equity at the exclusive CEO Congress held on 30 May 2019 in Singapore.
Martin Roll was appointed as Senior Advisor to leading Finnish marketing communications agency Superson in May 2019.
The relationship between brands and CEOs is precarious at best.
In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.
Some Asian brands are becoming successful well beyond Asia.
The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.
The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.
The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.
Martin Roll was appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School in July 2018.
Martin Roll will be presenting a keynote address at the Maldives Branding & Leadership Symposium 2018 as well as providing a keynote address and an executive workshop at the Ember Blu Exchange 2018.
Leading up to the Women’s Forum 2018 held in Singapore from 12-14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.
Martin Roll will be the conference chair and the master of ceremony of the Women’s Forum Singapore 2018, to be held at the Raffles City Convention Centre in Singapore from 12-14 September 2018.
In June 2018, Martin Roll had his opinion piece on the secrets to successful family business strategy, family business succession and how family business leaders can lead with impact featured in business magazine COMAG.
South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.
In April 2018, Martin Roll co-authored a consumer trends report for Google titled “A Peek Into Your Consumer’s Future”, together with Nicole Fall, the CEO and founder of Asian Consumer Intelligence, a trend forecasting, strategic planning and innovation consultancy.
It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.
Management is not leadership.
Martin Roll will be the moderator of The INSEAD Global Luxury Forum 2017 to be held on 10 November 2017 in Paris.
Martin Roll was invited as a guest speaker at the DABGO Annual Conference 2017 event on 2 Aug 2017 at the Copenhagen Marriott Hotel.
In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.
All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.
The Shangri-La brand began in 1971 with its first hotel in Singapore.
Martin Roll was featured in the July 2 2017 edition of China Daily Asia Weekly.
Martin Roll’s expertise on brand naming was tapped in an interesting article in the June 20 2017 edition of China Daily Asia.
On 26 May 2017, Martin Roll spoke at the Turkish Exporters Assembly meeting in Istanbul on “The 10 steps To Build Iconic Brands And The Next Drivers For Brand Turkey”.
Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.
On 23 May 2017, INSEAD conducted an Executive Luxury Workshop at the Arab Luxury World Conference in Dubai on the topic “Disruptive Innovation & Luxury: Ideas Implemented”.
In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.
India’s beauty and attractiveness lies in its complexity and diversity.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).
On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.
In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.
Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.
Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.
Martin Roll delivered a keynote speak on 9 Feb 2016 at BI Norwegian Business School in Oslo, Norway about how to build an iconic brand.
Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.
Asian products have never been more sought after than today.
Great leaders are defined by their ability to unite groups of unique individuals around a common vision.
Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make decisions based on purely personal desires and affiliations, living life in accordance with Maslow’s hierarchy of needs.
In a world where everyone is unique, there is no one-size-fits-all leadership strategy.
Martin Roll was moderating Q&A and plenary session with Pierluigi Collina at the “SIM 50th Anniversary Learning Series – Transformations” hosted by Singapore Institute of Management at SingTel on Friday 4 April 2014.
A brand is created out of thousands of experiences with products, services and systems created by people.
Globalization has had a tremendous impact on businesses in general.
Martin Roll was moderating Q&A and plenary session with AirAsia X CEO Azran Osman Rani at the 50th Anniversary Learning & Transformation Series hosted by Singapore Institute of Management at the Singapore National Library on 28 Feb 2014.
For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.
Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.
It is quite clear that this is going to be Asia’s century.
What makes companies successful? How can companies achieve success that can be sustained across markets, customer segments and in the face of increasing competition? But most importantly, how can companies strategically leverage its resources, skills and competencies to effectively create a competitive advantage that can be sustained over long periods of time? These questions are.