The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.
India’s beauty and attractiveness lies in its complexity and diversity.
The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.
In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.
All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.
Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.
Asian products have never been more sought after than today.
Great leaders are defined by their ability to unite groups of unique individuals around a common vision.
Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make decisions based on purely personal desires and affiliations, living life in accordance with Maslow’s hierarchy of needs.
In a world where everyone is unique, there is no one-size-fits-all leadership strategy.
Martin Roll was moderating Q&A and plenary session with Pierluigi Collina at the “SIM 50th Anniversary Learning Series – Transformations” hosted by Singapore Institute of Management at SingTel on Friday 4 April 2014.
Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.
A brand is created out of thousands of experiences with products, services and systems created by people.
In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.
Some Asian brands are becoming successful well beyond Asia.
Globalization has had a tremendous impact on businesses in general.
Management is not leadership.
Martin Roll was moderating Q&A and plenary session with AirAsia X CEO Azran Osman Rani at the 50th Anniversary Learning & Transformation Series hosted by Singapore Institute of Management at the Singapore National Library on 28 Feb 2014.
For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.
Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.
The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.
In an analysis of the coming “Asian century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.
It is quite clear that this is going to be Asia’s century.
The relationship between brands and CEOs is precarious at best.