Brand Naming Techniques

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.

There Is A Risk For Brands To Become Too Digitalized

In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.

Brand Building In India – Strategic Imperatives

India’s beauty and attractiveness lies in its complexity and diversity.

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

The Asian Beauty Industry – New Challenges and Opportunities

The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.

Martin Roll Speaks At Edinburgh International Asia Conference (EIAC) 2017 On Global Branding

On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.

Martin Roll Believes Startups Can Help to Rebrand Russia

In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

BritishIndia – Reliving The British Colonial Era Through Fashion

Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.

Branding Beyond The CEO – The Role of The Organization

All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.

Hello Kitty – The Iconic Japanese Brand

Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.

Martin Roll Thinks Asia-Pacific Brands Must Build Their Own Legacies

Asian products have never been more sought after than today.

Leading Effectively Across Generations

Great leaders are defined by their ability to unite groups of unique individuals around a common vision.

Transforming The View On Asian Consumer Psychology

Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make decisions based on purely personal desires and affiliations, living life in accordance with Maslow’s hierarchy of needs.

Versatility Is The Key To Effective Leadership

In a world where everyone is unique, there is no one-size-fits-all leadership strategy.

Martin Roll hosts Q&A session with Pierluigi Collina – World famous football referee

Martin Roll was moderating Q&A and plenary session with Pierluigi Collina at the “SIM 50th Anniversary Learning Series – Transformations” hosted by Singapore Institute of Management at SingTel on Friday 4 April 2014.

Identity Myths And Storytelling Are Keys To Building Iconic Brands

Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.

Human resource strategies for a brand-driven organisation

A brand is created out of thousands of experiences with products, services and systems created by people.

Unleashing The Asian Brand Potential

In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.

Brands – Be true to the Asian roots

Some Asian brands are becoming successful well beyond Asia.

Cross-Cultural Branding And Leadership

Globalization has had a tremendous impact on businesses in general.

Are You A Leader? 10 Questions To Understand The Essence Of Leadership

Management is not leadership.

Martin Roll hosts Q&A session with AirAsia X CEO Azran Osman Rani

Martin Roll was moderating Q&A and plenary session with AirAsia X CEO Azran Osman Rani at the 50th Anniversary Learning & Transformation Series hosted by Singapore Institute of Management at the Singapore National Library on 28 Feb 2014.

The Role of M&A in Brand Building

For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.

Reasons why most mergers destroy shareholder value

Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Leadership and Branding – The Role of the CEO

In an analysis of the coming “Asian century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.

Strong Brands Are Led By The CEO

It is quite clear that this is going to be Asia’s century.

Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Apple Without Jobs – Future of A Global, Iconic Brand

<